Saudi tourism set to accelerate as ban on women driving lifted

Saudi Arabia is building a raft of new tourism sites, which will complement existing attractions such as the Riyadh National Museum, pictured. (AP)
Updated 30 September 2017
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Saudi tourism set to accelerate as ban on women driving lifted

LONDON: Saudi Arabia’s decision to allow women behind the wheel has laid the foundations for a growth spurt in the Kingdom’s tourism sector, analysts forecast.
The country has the ambitious target to attract 1.5 million visitors by 2020 as the country reduces its dependence on oil.
Apart from pilgrimages, Saudi Arabia attracts relatively few international tourists, with the sector dominated by the domestic market. But with tourism earmarked to become a major driver of growth, the Kingdom is looking to widen its appeal.
“Ending the ban on women driving will help to change Saudi Arabia’s image around the world, and will make both men and women more likely to travel to Saudi Arabia,” said Jane Kinninmont, a senior research fellow and deputy head of the Middle East and North Africa program at the Chatham House think-tank in London.
“Previously (the driving ban) was one of the best-known facts about Saudi Arabia and was seen as a symbol of the oppression of women — so much so that many people didn’t realize Saudi women could study, work and do many other things,” Kinninmont said.
The move to allow women to drive comes as part of a program of reforms designed to curb restrictions and facilitate female access to employment, with the aim to raise the level of women’s participation in the labor force to 30 percent from 22 percent.
Crispin Hawes, managing director for the Middle East and North Africa at advisory firm Teneo Intelligence, said that while much remains to be done to develop the Kingdom’s tourism sector to appeal to the global market, lifting the ban on women driving represents “a significant step forward.”
“In the past five years the issue of women driving has taken on a life of its own and frequently comes top in external perceptions of the Kingdom. What the Saudi (government) has done is neuter that issue, which of itself is an important visual gesture,” he said.
“It’s part of a longer-term process that will make Saudi more attractive to people who might consider spending money and time visiting the country, but this is one element in a multi-stage journey.”
The decision also bodes well for domestic tourism, which stands to benefit from the increased mobility of Saudi families. “One implication is that households will no longer have to pay out for drivers, giving them more disposable income, which could be used for trips,” said Jason Tuvey, Middle East economist at Capital Economics.
Women will also be able to carry out their share of driving errands, freeing up family leisure time which could be used for domestic tourism purposes.
Tourism currently accounts for around 2.5 percent of Saudi Arabia’s gross domestic product (GDP) compared to the vast 50 percent contribution generated by the oil and gas sector, according to the World Travel and Tourism Council (WTTC). Plans to increase investment in tourism from $8 billion to almost $46 billion by 2020 will see a significant shake-up of the industry, as a series of high-profile projects get underway, according to the WTTC.
These include the ambitious Red Sea resort development, which will transform a 200 km stretch of coastline into a luxury tourism destination complete with an airport, seaport, hotels, residences and transport infrastructure.
The project, which is set to create 35,000 jobs and add SR15 billion ($4 billion) to the Saudi economy, will target foreign visitors with relaxed rules within a specified tourism zone.
According to Saudi Arabia’s Public Investment Fund (PIF), which will finance the initial stages of the project, “It will set new standards for sustainable development and bring about the next generation of luxury travel to put Saudi Arabia on the international tourism map.”
Last week PIF announced the launch of the Entertainment Investment Company with SR10 billion to support development of the sector and encourage Saudis to spend their leisure money at home rather than seeking amusement abroad.
“The Saudi Arabian government has been a great example to the travel and tourism public sector in prioritizing tourism growth in the country in order to generate further economic wealth and jobs as the country diversifies their income streams,” said Gloria Guevara, WTTC president and CEO, in a recent statement.
Another major project in the pipeline will include a Six Flags theme park, safari and recreational facilities as part of a 334 square kilometer city south of Riyadh.


World must prioritize resilience over disruption, economic experts warn

Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience.
Updated 23 January 2026
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World must prioritize resilience over disruption, economic experts warn

  • Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years
  • Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience

DAVOS: Saudi Arabia’s Finance Minister Mohammed Al-Jadaan urged policymakers and investors to “mute the noise” and focus on resilience, as global leaders gathered in Davos on Friday against a backdrop of trade tensions, geopolitical uncertainty and rapid technological change.

Speaking on the final day of the World Economic Forum in Davos, Al-Jadaan said that much of the anxiety dominating markets reflected a world that had already been shifting for years.

“We need to define who ‘we’ are in this so-called new world order,” he said, arguing that many emerging economies had been adapting to a more fragmented global system for decades.

Pointing to Asia and the Gulf, Al-Jadaan said that some countries had already built models based on diversification and resilience. In energy markets, he pointed out that the focus should remain on balancing supply and demand in a way that incentivized investment without harming the global economy.

“Our role in OPEC is to stabilize the market,” he said.

His remarks were echoed by Saudi Arabia’s Minister of Economy and Planning Faisal Alibrahim, who said that uncertainty had weighed heavily on growth, investment and geopolitical risk, but that reality had proven more resilient.

“The economy has adjusted and continues to move forward,” Alibrahim said.

Alibrahim warned that pragmatism had become scarce, trust increasingly transactional, and collaboration more fragile. “Stability cannot be quickly built or bought,” he said.

Alibrahim called for a shift away from preserving the status quo towards the practical ingredients that made cooperation work, stressing discipline and long-term thinking even when views diverged.

Quoting Saudi Arabia’s founding King Abdulaziz Al-Saud, he added: “Facing challenges requires strength and confidence, there is no virtue in weakness. We cannot sit idle.”

President of the European Central Bank Christine Lagarde stressed the importance of distinguishing meaningful data from headline noise, saying: “Our duty as central bankers is to separate the signal from the noise. The real numbers are growth numbers not nominal ones.”

Managing Director of the IMF Kristalina Georgieva echoed Lagarde’s sentiments, saying that the world had entered a more “shock prone” environment shaped by technology and geopolitics.

Director General of the World Trade Organization Ngozi Okonjo-Iweala said that the global trade systems currently in place were remarkably resilient, pointing out that 72 percent of global trade continued despite disruptions.

She urged governments and businesses, however, to avoid overreacting.

Okonjo Iweala said that a return to the old order was unlikely, but trade would remain essential. Georgieva agreed, saying global trade would continue, albeit in a different form.

Georgieva warned that AI would accelerate economic transformation at an unprecedented speed. The IMF expects 60 percent of jobs to be affected by AI, either enhanced or displaced, with entry-level roles and middle-class workers facing the greatest pressure.

Lagarde warned that without cooperation, capital and data flows would suffer, undermining productivity and growth.

Al-Jadaan said that power dynamics had always shaped global relations, but dialogue remained essential. “The fact that thousands of leaders came here says something,” he said. “Some things cannot be done alone.”

In another session titled Geopolitical Risks Outlook for 2026, former US Democratic representative Jane Harman said that because of AI, the world was safer in some ways but worse off in others.

“I think AI can make the world riskier if it gets in the wrong hands and is used without guardrails to kill all of us. But AI also has enormous promise. AI may be a development tool that moves the third world ahead faster than our world, which has pretty messy politics,” she said.

American economist Eswar Prasad said that currently the world was in a “doom loop.”

Prasad said that the global economy was stuck in a negative-feedback loop and economics, domestic politics and geopolitics were only bringing out the worst in each other.

“Technology could lead to shared prosperity but what we are seeing is much more concentration of economic and financial power within and between countries, potentially making it a destabilizing force,” he said.

Prasad predicted that AI and tech development would impact growing economies the most. But he said that there was uncertainty about whether these developments would create job opportunities and growth in developing countries.

Professor of international political economy at the University of New South Wales in Australia, Elizabeth Thurbon, said that China was driving a Green Energy transition in a way that should be modeled by the rest of the world.

“The Chinese government is using the Green Energy Transition to boost energy security and is manufacturing its own energy to reduce reliance on fossil fuel imports,” she explained.

Thurbon said that China was using this transition to boost economic security, social security and geostrategic security. She viewed this as a huge security-enhancing opportunity and every country had the ability to use the energy transition as a national security multiplier. 

“We are seeing an enormous dynamism across emerging market economies driven by China. This boom loop is being driven by enormous investments in green energy. Two-thirds of global investment flowing into renewable energy is driven largely by China,” she said.

Thurbon said that China was taking an interesting approach to building relationships with countries by putting economic engagement on the forefront of what they had to offer.

“China is doing all it can to ensure economic partnership with emerging economies are productive. It’s important to approach alliances as not just political alliances but investment in economy, future and the flourishment of a state,” she said.

The panel criticized global economic treaties and laws, and expressed the need for immediate reforms in economic governing bodies.

“If you are a developing economy, the rules of the WTO, for example, are not helpful for you to develop. A lot of the rules make it difficult to pursue an economic development agenda. These regulations are not allowing the economies to grow,” Thurbon said.

“Serious reform must be made in international trade agreements, economic bodies and rules and guidelines,” she added.

Prasad echoed this sentiment and said there was a need for national and international reform in global economic institutions.

“These institutions are not working very well so we can reconfigure them or rebuild them from scratch. But unfortunately the task of rebuilding falls into the hands of those who are shredding them,” he said.

WEF attendees were invited to join the Global Collaboration and Growth meeting to be held in Saudi Arabia in April 2026 to continue addressing the complex global challenges and engage in dialogue.