Twitter competition for best 87th Saudi National Day video intensifies

A screenshot of the General Authority's promo video. (Video grab)
Updated 24 September 2017
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Twitter competition for best 87th Saudi National Day video intensifies

JEDDAH: Twitter is seeing intense competition as Saudi government and private-sector agencies try to outdo each other to muster social media virtual votes for their videos celebrating the Kingdom’s 87th National Day.
Jeddah municipality, putting its best efforts, has even shared three video of its preparations for the Kingdom’s anniversary on its official account using the viral #SaudiNationalDay hashtag.

The official account of the Saudi Commission for Tourism and National Heritage (SCTNH) meanwhile posted a video showing traditional dances across the Kingdom.
The clip starts with the Saudi poet Prince Bader bin Abdulmuhsen performing one of his verses about the Kingdom as an oud, with its distinct melodramatic sound, plays in the background.

For Saudi Arabian Mining Company’s (Ma’aden) meanwhile, there is no better way to present its video masterpiece but through King Salman’s words to his people itself.
“My focus is on the sustainable development and utilization of our country’s resources in order to achieve a prosperous future for our nations and for all Saudis,” King Salman says, addressing his fellowmen.
The video also features Saudi Crown Prince Mohammed bin Salman’s words during his TV interviews: “Our ambition is to always be proud of our nation. Our ambition is to create a wonderful environment in our country. To make our country a major contributor in the advancement and development on the world, whether on the economic level, or the cultural level, or the intellectual level.”
“Our ambition will allow us to overcome any challenge. This is our ambition and we have so much to offer to Saudi and to the world.”
Ma’aden’s video ends with another of the Crown Prince’s words that “the sky is the limit if the Saudi people was convinced,” accompanied by the #together_our_ambition_has_no_limits hashtag.

MiSK Foundation’s 2:51-minute clip is likewise replete with creative artistry right from the start, and is highlighted by the caption: “A well-established and long-lasting steps. May you always be the source of our pride and patriotism.”

General Entertainment Authority’s tweets and videos have already been flooding the social media platform with a lengthy list of 27 activities across the Kingdom in 50 shades of green, promising Saudi-based audience with a variety of events ranging from musical concerts, national epics, international performances and more.

Dallah Al-Baraka, one of the largest business groups in the Middle East, presented a national work which embodies the unification of the Kingdom of Saudi Arabia under the founder King Abdulaziz.

Other Saudi telecommunications companies also had a fair share of promo videos on the 87th national day.
Zain called for diversity in its video.

Meanwhile, Mobily chose to laud the heroes on the Saudi southern border defending the homeland with their blood as a contribution to the series of the national day videos.

Saudi Telecom Company (STC) video featured a song by the famous Saudi singer Abdulmajeed Abdullah's national song "We Pledge Allegiance To You, O Homeland."


WEF report spotlights real-world AI adoption across industries

Updated 19 January 2026
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WEF report spotlights real-world AI adoption across industries

DUBAI: A new report by the World Economic Forum, released Monday, highlights companies across more than 30 countries and 20 industries that are using artificial intelligence to deliver real-world impact.

Developed in partnership with Accenture, “Proof over Promise: Insights on Real-World AI Adoption from 2025 MINDS Organizations” draws on insights from two cohorts of MINDS (Meaningful, Intelligent, Novel, Deployable Solutions), a WEF initiative focused on AI solutions that have moved beyond pilot phases to deliver measurable performance gains.

As part of its AI Global Alliance, the WEF launched the MINDS program in 2025, announcing its first cohort that year and a second cohort this week. Cohorts are selected through an evaluation process led by the WEF’s Impact Council — an independent group of experts — with applications open to public- and private-sector organizations across industries.

The report found a widening gap between organizations that have successfully scaled AI and those still struggling, while underscoring how this divide can be bridged through real-world case studies.

Based on these case studies and interviews with selected MINDS organizations, the report identified five key insights distinguishing successful AI adopters from others.

It found that leading organizations are moving away from isolated, tactical uses of AI and instead embedding it as a strategic, enterprise-wide capability.

The second insight centers on people, with AI increasingly designed to complement human expertise through closer collaboration, rather than replace it.

The other insights focus on the systems needed to scale AI effectively, including strengthening data foundations and strategic data sources, as well as moving away from fragmented technologies toward unified AI platforms.

Lastly, the report underscores the need for responsible AI, with organizations strengthening governance, safeguards and human oversight as automated decision-making becomes more widespread.

Stephan Mergenthaler, managing director and chief technology officer at the WEF, said: “AI offers extraordinary potential, yet many organizations remain unsure about how to realize it.

“The selected use cases show what is possible when ambition is translated into operational transformation and our new report provides a practical guide to help others follow the path these leaders have set.”

Among the examples cited in the report is a pilot led by the Saudi Ministry of Health in partnership with AmplifAI, which used AI-enabled thermal imaging to support early detection of diabetic foot conditions.

The initiative reduced clinician time by up to 90 percent, cut treatment costs by as much as 80 percent, and delivered a 10 time increase in screening capacity. Following clinical trials, the solution has been approved by regulatory authorities in Saudi Arabia, the UAE and Bahrain.

The report also points to work by Fujitsu, which deployed AI across its supply chain to improve inventory management. The rollout helped cut inventory-related costs by $15 million, reduce excess stock by $20 million and halve operational headcount.

In India, Tech Mahindra scaled multilingual large language models capable of handling 3.8 million monthly queries with 92 percent accuracy, enabling more inclusive access to digital services across markets in the Global South.

“Trusted, advanced AI can transform businesses, but it requires organizing data and processes to achieve the best of technology and — this is key — it also requires human ingenuity to maximize returns on AI investments,” said Manish Sharma, chief strategy and services officer at Accenture.