SAN FRANCISCO: Essential Products, the smartphone startup founded by a co-creator of the Android mobile operating system, has raised $300 million (SR1.2 billion) in new funding and signed up retailers to sell its first device, it said on Wednesday.
The $699 phone, with a titanium and ceramic case, will compete directly against new devices from Samsung and Apple this holiday season. Retailers include Best Buy, Amazon.com and carriers Sprint in the US and Telus in Canada, Essential said in a statement.
The company, founded by Andy Rubin in late 2015, said Access Technology Ventures led the funding round, which brought its total investment raised to $330 million.
Strategic investors also included Tencent Holdings, electronics contract manufacturer Foxconn and Amazon.com, which participated via its Alexa Fund. Previous investors Redpoint Ventures and Playground Global also participated.
A release date for Essential’s phone will be announced next week, President Niccolo De Masi said in an interview.
The timing and distribution of the new phone could be critical during a year with many new releases. The Essential phone will only be displayed in Sprint and Best Buy retail stores in the US, compared with the vast distribution network of the market leaders. In September, Samsung is expected to unveil its Galaxy Note 8, and Apple is expected to announce its highly anticipated 10th anniversary iPhone.
Some of the Essential phone’s features, like a detachable 360-degree camera, are also available on Samsung models, which are bulkier.
“It’s going to be extraordinarily challenging,” Bob O’Donnell of Technalysis Research said by phone. “The initial specs of the phone look good, but not necessarily unique.”
Android creator’s startup raises $300 million, first smartphone due soon
Android creator’s startup raises $300 million, first smartphone due soon
Apple to update EU browser options, make more apps deletable
- iPhone maker came under pressure from regulators to make changes after the EU’s sweeping Digital Markets Act took effect on March 7
- Apple users will be able to select a default browser directly from the choice screen after going through a mandatory list of options
STOCKHOLM: Apple will change how users choose browser options in the European Union, add a dedicated section for changing default apps, and make more apps deletable, the company said on Thursday.
The iPhone maker came under pressure from regulators to make changes after the EU’s sweeping Digital Markets Act took effect on March 7, forcing big tech companies to offer mobile users the ability to select from a list of available web browsers on a “choice screen.”
The new rules require mobile software makers to show the choice screen where users can select a browser, search engine and virtual assistant as they set up their phones, which earlier came with preferred options from Apple and Google.
In an update later this year, Apple users will be able to select a default browser directly from the choice screen after going through a mandatory list of options.
A randomly ordered list of 12 browsers per EU country will be shown to the user with short descriptions, and the chosen one will be automatically downloaded, Apple said. The choice screen will also be available on iPads through an update later this year.
Apple released a previous update in response to the new rules in March, but browser companies criticized the design of its choice screen, and the Commission opened an investigation on March 25 saying it suspected that the measures fell short of effective compliance.
The company said it has been in dialogue with the European Commission and believes the new changes will address regulators’ concerns.
It also plans to introduce a dedicated area for default apps where a user will be able to set defaults for messaging, phone calls, spam filters, password managers and keyboards.
Users will also be able to delete certain Apple-made apps such as App Store, Messages, Camera, Photos and Safari. Only Settings and Phone apps would not be deletable.









