JEDDAH: Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH) and chairman of the Supreme Supervisory Committee for Souq Okaz, emphasized the great effort and work accomplished during the 11th edition of the festival.
The prince praised Makkah Gov. Prince Khaled Al-Faisal for the attractive organization of the opening ceremony by embedding the country’s heritage and popular folklore, and, most significantly, employing the youth of Taif to personify all this.
Prince Sultan hailed the great efforts made by the security forces in Taif, the Ministry of Culture and Information and all those who participated in organizing this great event in such a short time.
“What we are witnessing today is only the beginning of what will be the new Okaz City which will include new tourist facilities and establishments that will have a significant role in revitalizing this historic event that lasted 250 years and witnessed the presence of the Prophet (pece be upon him),” said Prince Sultan.
He added that under the directives of King Salman, the SCTH would announce the beginning of a big development work on the programs of the Souq, especially in terms of the role of Souq Okaz in creating the original Arabic language of the Holy Qur’an.
The prince said an award would be allocated for the famous Muallaqat poems; this is an idea introduced by the Algerian Minister of Culture Izzzedin Mayhoubi. Other comprehensive development plans for the Souq and its events are bound to add economic value to the city, and to help the event in becoming an international event according to the directives of King Salman.
“Saudi Arabia today is the main focus of the whole world and Souq Okaz will be watched by more than 25 million people. SCTH has acquired all broadcasting rights and it will re-broadcast the opening ceremony on its websites,” he said.
Prince Saud bin Abdullah bin Thunayyan Al-Saud, chairman of the board of directors of SABIC, said: “The opening ceremony was a journey into the past that took us back to our glorious heritage and history and brought us to the present and the bright future.”
Prince Saud praised the supervisors of the great events and at the top of the list, he named Prince Khaled Al-Faisal, who has had a great role in revitalizing Souq Okaz, and Prince Sultan bin Salman, the organizer of this creative event.
He said SABIC had participated in the event since the founding of the Souq within the framework of its social responsibility and its duty toward the country and its people.
Culture and Information Minister Dr. Awwad bin Saleh Al-Awwad applauded the opening ceremony: “What we saw in the opening ceremony represents a creative, cultural and artistic work.”
This year Souq Okaz will hold an auction for a number of artifacts and antiques. Talal Bachet Al-Juaid, the head of the auction, said there had been a big turnout at the auction from visitors, from lovers of the Saudi heritage, and general customers who are eager to own heritage pieces such as silver coffee pots, plates, swords, mehbash (traditional coffee grinder) and other old items.
Ahmad Al-Kinani, a visitor, said the auction was a great step by SCTH for the preservation of such antique pieces.
In addition, artisans are competing in the 11th edition of Souq Okaz this year and there are creativity awards worth SR500,000 divided into six areas.
A number of European and other Western visitors were also impressed with what they saw at the festival. They expressed their admiration for the artistic and heritage pieces, the theatrical plays, and the Arabic coffee. They also bought antiques and paintings and took photos inside the tents.
Saudi tourism chief applauds festive atmosphere at Souq Okaz
Saudi tourism chief applauds festive atmosphere at Souq Okaz
Joy Awards 2026 spotlights arts in Arab world
- Event held annually since 2022
RIYADH: Riyadh hosted its annual Joy Awards on Jan. 17, bringing together stars and creative projects from across the Arab world for an event that has been held annually since 2022.
The 2026 ceremony continued its focus on recognizing storytelling and creative work, while highlighting projects released over the past year.
Awards were presented across six sectors; music, cinema, series, directors, sports and influencers. In addition to the category awards, the ceremony also honored recipients of special accolades, including Personality of the Year, Lifetime Achievement, and Joy Honorary awards.
Previous events have recognized Arab and international figures for their contributions to the arts, including Matthew McConaughey, who received the Personality of the Year Award in 2025.
Amid the Kingdom’s expansion of its entertainment sector — spanning film, music and sports — the Joy Awards reflected Riyadh Season’s role in hosting large-scale cultural events.
This year’s fan-favorite nominees, many of whom were Saudi nationals, were cheered as they walked the Joy Awards’ iconic lavender carpet, where fashion once again took center stage as a key expression of the region’s evolving creative identity.
Among winners who took home the awards was Saudi 14-year-old Rateel Alshehri, who won Favorite Female Influencer. Speaking to Arab News on the lavender carpet, Alshehri shared her excitement, saying: “I’m so excited about being at the Joy Awards. It’s something I’ve been looking forward to. Everyone here deserves to be here.”
Alshehri shared that she was wearing a sky-blue gown by Saudi designer Adnan Akbar.
Alshehri’s excitement was echoed by both Arab and non-Arab guests on the lavender carpet, as many took in the unique atmosphere that Riyadh offers.
Lebanese actor Laila Abdullah also shared her enthusiasm toward both the award show and the Kingdom’s ambitions in creating a hub for creative voices.
Speaking to Arab News, she said the awards had “this mix of culture and luxury. It has that Gulf Arab character, the Saudi touch, you know? And that’s what really makes it stand out.”
The event was filled with a bustling energy that gave a platform to artists and talents who have been waiting to showcase their visions within the Arab world.
It was a celebration that went beyond mere award-giving; reflecting the same ambition and creative momentum that defines Riyadh Season.
Speaking to Arab News, Australian actor Luke Arnold shared his excitement toward attending the event, and added: “What I’m most excited about is kind of what I love about film and television, which is people from all over the world coming together to tell stories and share their expertise.
“It’s really exciting hearing about some of the potential projects happening (and) meeting some of the local talent here. (I am) just really excited to have more stories out in the world.”
Lebanese fashion influencer Karen Wazen reiterated the sentiment on Riyadh giving the Joy Awards a special and unique energy for the arts, saying: “I am so impressed. I’m so proud to be at an event like this in our region, in Saudi Arabia. This is probably the most impressive and big carpet that I’ve ever seen. I’m very excited to watch the ceremony, but also I think to just meet so many people from our industries; it’s a beautiful place to do so.”
Millie Bobby Brown won the Personality of the Year Award while the Lifetime Achievement honor went to actor Forest Whitaker.
On the stage, American pop star Katy Perry performed her iconic songs, while British singer Robbie Williams also gave a standout performance.
The Joy Awards 2026 once again proved that setting new benchmarks in entertainment and creative expression is not only achievable, but celebrated when driven by local talent and support.
As stars from around the world took to Riyadh’s lavender carpet, Arab culture was placed firmly at the forefront — spanning film, music, and digital creativity. The Joy Awards stand as a symbol of the broader cultural transformation that Riyadh is championing across the Arab world’s entertainment industry.
