Prince charming: what you didn’t know about Rihanna’s alleged new Saudi boyfriend

Pop star Rihanna (L) Hassan Jameel (R), deputy president and vice chairman of Abdul Latif Jameel (ALJ) Co.
Updated 29 June 2017
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Prince charming: what you didn’t know about Rihanna’s alleged new Saudi boyfriend

JEDDAH: A prominent Saudi businessman took the Internet by storm after photos of him with pop star Rihanna surfaced on social media and went viral Wednesday.
The Saudi “prince charming” was identified as billionaire Hassan Jameel, deputy president and vice chairman of Abdul Latif Jameel (ALJ) Co. Many British tabloids has referred to him as Rihanna’s “new boyfriend.”
This is yet to be confirmed by the superstar or the Saudi businessman. A comment has been requested from ALJ's PR team.
The alleged couple seemed to be thoroughly enjoying their time in a swimming pool inside their Spanish villa unaware of the chaos that swept social media, as fans were eagerly trying to hunt down the mysterious Arab man’s identity.

 

His business life
The 35-year-old businessman belongs to a wealthy Saudi family renowned locally and even globally for its longstanding relationship with Japanese automaker Toyota. For decades, the Jameels owned the streets in Saudi Arabia with the exclusive dealership rights of Toyota and Lexus; they also provided maintenance and after-sale service which made their business a case study to be shared worldwide.

 

Hassan Jameel, the family’s newest public face, has previously been linked with supermodel Naomi Campbell, with the two spotted together at British Summer Time Festival in London’s Hyde Park in July 2016. However, few people know if the two were just friends or were romantically involved.
For her part, Rihanna’s leaked pictures became the most talked-about topic on social media since her breakup with the Canadian rapper Drake whom she has been dating on and off since 2009.

 

ALJ: the road to success
Started in 1945, ALJ is now considered a global giant, and the family has a net worth of $1.5 billion.
In 1955, ALJ became the authorized dealer for Toyota in Saudi Arabia.
From the beginning, ALJ recognized the importance of personal transportation to Saudis. Even before paved roads, Abdul Latif Jameel saw how the 4x4 SUVs would benefit his customers, allowing them to move and navigate the terrain of his country. So, the first order of 4x4 vehicles was the beginning of a long journey with Toyota Motor Corp.
In 1955, ALJ became the authorized dealer for Toyota in Saudi Arabia and this close relationship continues to this day. This year, ALJ celebrates 62 years of success with Toyota.
Since its establishment in 2003, Community Jameel — the CSR arm of ALJ — has shined in several areas of development: combating unemployment through creating job opportunities, encouraging and promoting arts and culture in the region and worldwide.
Community Jameel has also sought to support research and studies in the fight against poverty through its global poverty alleviation program as well as its dedicated education and training initiative that supports students beyond the classroom walls, which ultimately enables positive change in society.
Community Jameel partners with global institutions — including the US-based Massachusetts Institute of Technology (MIT) and the Victoria and Albert museum (V&A) in London — through which it focuses on water and food security and social care.
The organization’s geographic reach extends further than the Middle East region.
ALJ is also the official sponsor of the Saudi professional league, making it the biggest sponsor in the history of sport in Saudi Arabia. It aims to interact with the fans continuously in and out of stadiums throughout the football season.


Klija Festival in Buraidah empowers small businesses

Updated 24 January 2026
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Klija Festival in Buraidah empowers small businesses

  • Half a million attend 15-day celebration of heritage; event creates 1,500 seasonal jobs

RIYADH: The 17th Klija Festival in Buraidah drew more than half a million visitors during its 15-day run, celebrating the region’s heritage and entrepreneurial spirit.

Organized by the Qassim Chamber of Commerce, the event highlighted small businesses, providing a platform for entrepreneurs to showcase local products.

More than 340 sales outlets, marketing corners and points of sale welcomed attendees, while the festival provided 1,500 seasonal job opportunities, the Saudi Press Agency reported.

The small business pavilions featured families in the cottage industry, artisans and startups presenting traditional foods, and handicrafts and heritage items that reflect the region’s identity.

Participants said that the festival was a key marketing platform, boosting sales, increasing brand awareness, facilitating knowledge exchange and fostering connections with organizations supporting SMEs.

Mohammed Al-Hanaya, Qassim Chamber secretary-general and festival supervisor, said that the event brought together families, artisans, SMEs, companies and institutions, stimulating commercial activity, opening direct marketing channels and enhancing economic returns.

He added that the festival provided seasonal jobs for more than 1,500 young men and women across operations, marketing and services, supporting the labor market, empowering national talent, and connecting youth to the events and creative economy.

Klija, a traditional cookie made from wheat flour, dates or sugar, date syrup and natural ingredients such as cardamom and lemon, is a rich source of energy, carbohydrates, dietary fiber and natural proteins.

A cultural icon rooted in Qassim’s traditions, the cookie has gained international exposure through the festival, expanding the availability of packaged products.

Starting next year, the festival will be renamed the International Klija Festival, a rebranding approved by Qassim Gov. Prince Faisal bin Mishaal, who described it as a “successful model for turning local initiatives into global economic engines.”

This year’s festival, held at the King Khalid Cultural Center, included international participants from Egypt, Turkiye and Morocco, marking its evolution into a cross-cultural platform.