Saudi Arabia’s travel and tourism sector is expected to contribute more than $81 billion to the country’s gross domestic product (GDP) by 2026, according to data from the World Travel and Tourism Council. Exhibitors are preparing to showcase what the Kingdom has to offer at this year’s Arabian Travel Market (ATM), which is being held in the Dubai World Trade Center from April 23-27.
This is being driven, in part, by domestic tourism — the number of local tourist trips inside Saudi Arabia exceeded 47.5 million last year — a 2.3 percent rise compared to 2015. Under the Saudi government’s Vision 2030, plans are afoot to increase household spending on cultural and entertainment activities inside the country, from 2.9 percent to 6 percent.
Simon Press, senior exhibition director, ATM 2017, commented: “Plans are already well underway to achieve this target. The government has appointed the board of the General Entertainment Authority, and Six Flags has revealed exciting plans to expand into the country, with the first entertainment park scheduled to open as soon as 2020-21.
“Vision 2030 also seeks to double the number of UNESCO heritage sites to encourage more domestic tourism, while both Holy Mosques have large expansion plans, with have major infrastructure works underway or in the pipeline that would assist with travel to and within these religious sites.”
Saudi exhibitors at ATM 2017 will highlight what the Kingdom has to offer and developments in the pipeline. As well as the possible Six Flags theme park, Riyadh is also expected to see the opening of two major shopping malls: Mall of Saudi, with 300,000 square meters of retail and entertainment space, a large snow park and hotels, and The Avenues Riyadh, a $1.9 billion shopping complex. Another mega project that is bound to draw Saudi tourists is Kingdom Tower in Jeddah, proposed to be the world’s next tallest building.
Colliers International’s Saudi Arabia Hospitality Market report revealed domestic tourism will grow by 7.5 percent per annum until 2020, compared to 6.1 percent for overseas visitors.
Earlier this month, Prince Sultan bin Salman, president of the Saudi Commission for Tourism and National Heritage (SCTH), said Saudi Arabia will become “one of the biggest players” in the industry. This followed news of additional government investment in tourism totalling $800 million.
Saudi tourism to reach $81bn by 2026
Saudi tourism to reach $81bn by 2026
LuLu expands specialty coffee footprint in KSA with Sulalat
LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.
