LOS ANGELES: The iconic hillside sign overlooking Southern California’s film-and-television hub was defaced overnight in honor of marijuana.
Residents awoke on Sunday to find “Hollyweed” staring down at them in four-story, white letters from Los Angeles’ Mount Lee, where a version of the picture-ready “Hollywood” sign was first erected in 1923.
City surveillance cameras captured footage of someone dressed in black about 3 a.m. whom police believe was behind the conversion, Sgt. Robert Payan of the Los Angeles Police Department said in a phone interview.
Material similar to a tarp was placed over the two O’s to make them appear as E’s, and park rangers were assessing how to remove them, Payan said.
There were no suspects, but the person if caught could be charged with misdemeanor trespassing, he said.
A ballot measure to make recreational marijuana legal for adults was easily approved by California voters on Nov. 8, opening the most populous US state to the burgeoning commercial cannabis market, although the drug remains illegal under US federal law.
Rapper Snoop Dogg, a noted cannabis consumer, tweeted a photo of the sign on Sunday and said: “#hollyweed — that’s were I get my mail. #merryjane.”
The Hollywood sign remains a popular spot for hikers and tourists, who used to be able to walk up to the sign and take a picture. Now, a fence blocks people, and accessing the sign is difficult.
The famed vista with the Hollywood sign was nearly spoiled by development in 2010 until a conservation group, with donations from Playboy magazine founder Hugh Hefner and others, purchased adjacent land to save the view.
The sign originally read “Hollywoodland” and was created to promote a housing development. The last several letters deteriorated in the late 1940s, and the part that remained was restored in 1978.
‘Hollyweed’: Prankster alters iconic Los Angeles sign
‘Hollyweed’: Prankster alters iconic Los Angeles sign
Burkinabe teen behind viral French ‘coup’ video has no regrets
- “Coup d’etat in France,” declared the video, posted by the 17-year-old, showing what appeared to be journalists reporting on an ongoing takeover by an unidentified colonel
- Posted on December 9 on TikTok, then shortly afterwards on Facebook, the post went viral, garnering more than 12 million views and tens of thousands of “likes”
PARIS: A Burkinabe teenager who used artificial intelligence to post fake news of a French coup on Facebook got more than he bargained for.
As well as millions of views and tens of thousands of “likes,” he also acquired a certain notoriety — and French President Emmanuel Macron, for one, was not amused.
And what he had planned as a money-making scheme only netted him seven euros, he said. But he has no regrets.
“Coup d’etat in France,” declared the video, posted by the 17-year-old, showing what appeared to be journalists reporting on an ongoing takeover by an unidentified colonel.
In one shot, the Eiffel Tower and the blue lights from a police car flashed in the background.
“Demonstrators have gathered to support the colonel who seems to have taken power yesterday,” said the reporters.
It was all fake, of course: the product of his online training in the use of artificial intelligence.
Posted on December 9 on TikTok, then shortly afterwards on Facebook, the post went viral, garnering more than 12 million views and tens of thousands of “likes.”
Last Tuesday, when Macron was asked about the video during a visit to Marseille, he spoke of his frustration at not having been able to force Facebook to take it down.
They had told him that it did not violate their rules, he said.
Money-making goal
In the end, it was the creator himself who deleted it, shortly after the French news media started contacting him.
Speaking to AFP, he explained that he had got into creating AI-generated videos last year after finding a training course on YouTube. But he only really started producing in October 2025.
He was taken aback by his sudden celebrity and that the French media was reporting on and even interviewing him.
He laughed about all the fuss in a video posted to his Facebook page.
But the teenager, who preferred to remain anonymous, was clear that his real aim had been to make money from advertising attached to his posts.
Not that he was living in poverty, he added.
“I eat, I can get to school, my parents take good care of me, thank God,” he told AFP.
But he wanted more to gain “financial independence,” he added.
He had seen “loads of pages that get millions of views” and had heard that TikTok paid money to producers, so he jumped into social media to see what he could do.
After a bit of trial and error, he latched on to AI-generated fake news because it generated more online traffic.
“I haven’t yet made a lot of money that way,” he admitted.
His Facebook page was not yet monetised, though he had made a little money from TikTok.
Normally, Africa is not a region that is eligible for monetization on the platform but he said he had found a way around that.
While his viral video on the fake coup in France may not have been a moneyspinner, he has used it to promote an offer of online training in AI-generated content on Facebook.
“There are people who have got in touch with me after this video, at least five people since last week,” he said.
For one hour’s coaching, he makes 7,000 CFA francs (10 euros).
No regrets
France is frequently the target of disinformation, in particular from the Alliance of Sahel States (AES) — Mali, Niger and Burkina Faso.
Since a string of military coups there, all three countries have distanced themselves from France, the former colonial power, and moved instead toward Russia.
The Burkinabe junta in particular has become adept at AI-generated propaganda videos. They have included false clips of celebrities such as singer Beyonce or Pope Leo XIV singing the praises of Ibrahim Traore, the military government’s leader.
Burkina Faso also has a group of influential cyberactivists who promote the government’s propaganda online, known as the “Rapid-Intervention Communication Battalion.”
The teenager behind the fake French coup video told AFP he was not part of that group.
But while his main motivation was far from being political, he was happy to take a passing shot at France.
“I also created this video to scare people,” he said.
Some French media personalities and politicians do not present a fair view of what is going on in Africa’s Sahel region, instead broadcasting “fake news,” he said.
He cited recent reports that the Malian capital, Bamako, was on the point of falling to jihadist forces.
Informed sources agree that if the military government there was in difficulty recently from a jihadist blockage of supply routes, it has not so far been threatened to the point of losing power.
The French authorities “have no regrets about publishing false statements on the AES,” said the teenager.
“So I’m not going to regret publishing false things about them!“
