The mega sale of eXtra, claimed to be the Middle East’s largest consumer electronics and home appliances, which kicks off on Sunday, offers discounts of up to 50 percent on a huge variety of leading international brands.
Now in its ninth year, the eXtra mega sale has become a “major fixture in the region’s retail calendar, attracting nearly 1.5 million visitors through the showrooms and almost 500,000 through the company’s website in 2012, and this figure is set to grow this year.
The mega sale is taking place at all 34 eXtra stores across the Kingdom, as well as in the company’s outlets in Oman and Bahrain for the first time.
“This year’s sale has reductions on a huge variety of leading international brands. Last year, we came tantalizingly close to attracting two million visitors and we hope to smash this barrier in 2013 by offering some truly incredible offers,” said Karim Manssour Dahbi, CEO, United Electronics Company (eXtra). “We are also delighted to be bringing the mega sale to Bahrain and Oman for the first time as we continue the international expansion of the eXtra brand from our home base here in Saudi Arabia.”
Mujeeb Hazzaa, commercial director, United Electronics Company (eXtra), added: “The mega sale is an opportunity to thank our millions of customers across the Kingdom by offering huge discounts on their favorite products and brands. Our customers can take advantage of these offers by visiting our showrooms or through the company website. The festival will offer products at record prices for the first time, making this year the best and biggest ever mega sale event.”
Currently, eXtra provides the over 12 million customers it serves annually with more than 12,000 world-leading products. The company ranks first in the Kingdom’s consumer electronics sector in terms of the number of stores and products it offers.
eXtra mega sale offers up to 50% discounts
eXtra mega sale offers up to 50% discounts
Alfanar Engineering Services names Amer Al Ajmi CEO
Alfanar Engineering Services, a division of Alfanar Projects, has appointed Eng. Amer Al Ajmi as chief executive officer, signaling a new phase of growth and innovation for the company.
The appointment underscores Alfanar’s commitment to strengthening its role as a trusted partner in Saudi Arabia’s energy and infrastructure sectors.
Al Ajmi brings more than 25 years of experience in engineering, energy and international business. His vision focuses on engineering excellence, digital transformation and sustainability. Under his leadership, the company aims to expand its contribution to the Kingdom’s industrial and infrastructure development while supporting a more sustainable energy future.
Alfanar Engineering Services provides integrated technical solutions to the Kingdom’s energy, infrastructure, private and government sectors. Its core business lines include motor and generator repair and rewinding, power services, testing and calibration, and technical and engineering training.
The company maintains a strong presence through regional offices across major Saudi cities, supported by a 24/7 engineering team that ensures uninterrupted operations and service availability nationwide.
At the center of its operations is Alfanar Technical Services, one of the largest specialized facilities in the region for repair, rewinding and maintenance of electrical equipment, including transformers, generators and motors. The company serves energy, oil, petrochemical and mining industries, as well as critical infrastructure such as hotels, hospitals and public utilities.
Alfanar operates three advanced facilities in Jubail and Riyadh, covering more than 200,000 square meters, with an expansion underway in Yanbu to meet growing demand driven by the Kingdom’s industrial transformation.
“Leading Alfanar Engineering Services is both an honor and a responsibility,” Al Ajmi said. “Our focus is on building a sustainable and technologically advanced future where our people, innovation and expertise deliver long-term impact across every sector we serve.”
