Not just a checkered scarf

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Updated 04 July 2015
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Not just a checkered scarf

Countries in the Middle East may be changing in terms of technology and development. However, when it comes to making a fashion statement, these countries including Saudi Arabia allude back to traditional and cultural trends, which are increasingly becoming popular today. Saudis and Arabs are proud and hospitable people, and they take due pride in maintaining their historical dress code.
The traditional Saudi headdress is popularly known as ghutra. Western and Asian visitors to the Kingdom can see hordes of Saudi men and children wearing the ghutra and igal. Many believe that it is worn to keep away the heat from the scorching desert sun, while others argue that it is an age-old tradition that is very popular among Saudis and Arabs.
One important component of wearing the ghutra is securing it on the head. It is often seen that even when a Saudi man walks fast his ghutra never falls off. It is the igal, the black rope-like cord, that holds the ghutra in place.
These and many other questions are raised about ghutra and they warrant some background explanation. Not many people are aware that the present day favorite in the Kingdom — the red and white-checkered ghutra — has its roots in far away Europe. Some may not agree to it. It is believed that it was introduced in ancient Arabia, while others say it arrived in Saudi Arabia only a few decades ago.
Many Saudi men, even children, wear a white ghutra with ‘Takeyah’ (also called ‘Kufyah’), worn on the head underneath the ghutra, and the black igal. The ghutra is a squared cloth normally folded into a triangle. In olden days, even before the advent of Islam, covering the head in old Arabia was part of a man’s routine.
The first known pictures of Arabia showed men wearing a piece of colored cloth with a band holding it on top of their heads. There were no stylish white or red headgears then. “It is now a sort of a fashion statement,” said Kareem Al-Otaibi, a local cloth merchant.
Some of the photographs taken about 50 years ago show men wearing a white ghutra. “I never saw my father or any one from his generation wearing the checkered red and white ghutra,” said Saleh Al-Otaibi, an elderly Saudi man. In other words, the red and white ghutra was not introduced until about 50 years ago. The new colors and designs of ghutra came to the market only a few years ago, he added.
It must be noted here that Arabs and Saudis have a distinct headgear for men and women. Arab men have a good variety of headgears to choose from. Their traditional headwear options include ‘Kalansuwa,’ ‘Turbans,’ ‘Imamah’ and ‘Keffiyeh.’ They vary from one Arab nation to another in the region.
Today, a majority of the Arab men wear keffiyeh, also called shemagh. It is basically a traditional square cotton scarf which is placed on the head and secured with an igal. Different tribes, countries and even neighborhoods have their own traditional colors for the keffiyeh.
In the UAE, the most prevalent color of the keffiyeh is white, which is worn with a black igal. The simplicity of the keffiyeh has made it an international trend even in cities such as Tokyo and Paris. It has become a popular global headgear.
Man foreign visitors to Arab countries buy these headdresses as souvenirs to carry with them to their home countries.
A Saudi man’s headdress consists of a small white cap that keeps the ghutra tight.
In Saudi Arabia, the ghutra is available in all kinds of shapes and sizes. If you are looking for a ghutra for everyday use, you should opt for one in cotton. However, soft and flexible headgears are mostly made of wool. Other materials used are acrylic and nylon.
Ghutra prices in the Kingdom range from SR10 to SR100, depending upon their quality. The most popular brands include Nike, Mitchell & Ness, New Era, Starter and Jack & Jones.

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Chopard unveils new images featuring Bella Hadid

Updated 06 January 2026
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Chopard unveils new images featuring Bella Hadid

  • Wears jewelry, clothes from Happy Hearts collection
  • Model also reveals images celebrating the New Year

DUBAI: US Dutch Palestinian model Bella Hadid has become a key face for Chopard, fronting several of the maison’s campaigns and reinforcing her close ties with the brand.

She was featured in Chopard’s latest Instagram posts, pairing an off-duty outfit with pieces from the brand’s jewelry collections.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chopard Official (@chopard)

In one image, Hadid embraced understated dressing in classic blue jeans and a crisp white T-shirt, elevating the minimalist look with statement pieces from Chopard’s Happy Hearts collection.

She layered five delicate gold bracelets along her wrist, each punctuated with the collection’s signature heart motif, creating a refined stacked effect.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Chopard Official (@chopard)

The look was completed with a matching gold heart necklace resting softly at the neckline, coordinating ring, and gold watch, all echoing the same heart design that defines the collection.

In another post, she wore a black halter-neck top, accessorized with rose-gold rings and a stacked bracelet set from the same collection, featuring heart-shaped motifs.

The model’s collaboration with Chopard began in 2017 when she became one of the faces of the brand’s high jewelry collections.

Since then, she has appeared in several campaigns and worn Chopard pieces at major international events, including the Cannes Film Festival, Met Gala, and Paris Fashion Week.

In August, Hadid starred in the latest campaign spotlighting Chopard’s L’Heure du Diamant collection. The brand shared a behind-the-scenes video from the shoot, showing her in a white halter-neck dress as she posed in the sparkling jewelry pieces.

Hadid marked the start of the new year by sharing a carousel of images this week, offering a glimpse into how she celebrated the occasion. She rang in the New Year in Aspen.

She spent the final moments of 2025 wearing a look by Lebanese designer Georges Chakra.

The sheer-black lace dress was intricately embroidered with black crystals, featuring sculpted lace appliques framing the neckline and bodice, with satin bands finishing the hem.

Hadid and her friends appeared to celebrate in a mountain lodge, where the group gathered around a wooden fire pit to stay warm, enjoyed a fine dining experience, and continued the celebrations into the night.