DAMAC Properties is giving away luxury Audis with properties bought during the Dubai Shopping Festival (DSF).
The month-long extravaganza is famous for its attractive and even outlandish promotions, which draws millions of tourists from all over the world.
Clients who purchase the Penthouse suite at Burjside Boulevard, or the signature collection at Ocean Heights, will receive the 2014 Audi R8.
Burjside Boulevard is a luxury, 50-story tower in the Burj Area which will complete later this year and Ocean Heights is a signature project in Dubai Marina, over-looking the Palm Jumeirah.
Buyers of other properties across the DAMAC portfolio will also be able to take home a brand new Audi.
Any three bedroom properties sold during the month will come with an Audi A8, a two bedroom sale will be rewarded with an Audi A6 and even customers who buy a one bedroom property during the month will get their very own Audi A4.
“The Audi R8 is one the most luxurious cars we have ever offered,” said Niall McLoughlin, senior vice president, DAMAC Properties.
“It is a very simple and attractive promotion — buy the penthouse at Burjside Boulevard or the Signature Suite at Ocean Heights and we will deliver you the latest top-of-the-range Audi. No catch, no complicated regulations, simple.”
DAMAC Properties will have stands at the Mall of the Emirates, Deira City Center and along The Walk at Jumeirah Beach Residence all offering the DSF deal. Clients will also be able to find out about which apartments and which cars are available at the DAMAC sales office at Ocean Heights in Dubai Marina and the office in Park Towers in DIFC.
DAMAC luxury car promotion is back
DAMAC luxury car promotion is back
Gulf-EU value chain integration signals shift toward long-term economic partnership: GCC secretary general
RIYADH: Value chains between the Gulf and Europe are poised to become deeper and more resilient as economic ties shift beyond traditional trade toward long-term industrial and investment integration, according to the secretary general of the Gulf Cooperation Council.
Speaking on the sidelines of the World Governments Summit 2026 in Dubai, Jasem Al-Budaiwi said Gulf-European economic relations are shifting from simple commodity trade toward the joint development of sustainable value chains, reflecting a more strategic and lasting partnership.
His remarks were made during a dialogue session titled “The next investment and trade race,” held with Luigi Di Maio, the EU’s special representative for external affairs.
Al-Budaiwi said relations between the GCC and the EU are among the bloc’s most established partnerships, built on decades of institutional collaboration that began with the signing of the 1988 cooperation agreement.
He noted that the deal laid a solid foundation for political and economic dialogue and opened broad avenues for collaboration in trade, investment, and energy, as well as development and education.
The secretary general added that the partnership has undergone a qualitative shift in recent years, particularly following the adoption of the joint action program for the 2022–2027 period and the convening of the Gulf–European summit in Brussels.
Subsequent ministerial meetings, he said, have focused on implementing agreed outcomes, enhancing trade and investment cooperation, improving market access, and supporting supply chains and sustainable development.
According to Al-Budaiwi, merchandise trade between the two sides has reached around $197 billion, positioning the EU as one of the GCC’s most important trading partners.
He also pointed to the continued growth of European foreign direct investment into Gulf countries, which he said reflects the depth of economic interdependence and rising confidence in the Gulf business environment.
Looking ahead, Al-Budaiwi emphasized that the economic transformation across GCC states, driven by ambitious national visions, is creating broad opportunities for expanded cooperation with Europe.
He highlighted clean energy, green hydrogen, and digital transformation, as well as artificial intelligence, smart infrastructure, and cybersecurity, as priority areas for future partnership.
He added that the success of Gulf-European cooperation should not be measured solely by trade volumes or investment flows, but by its ability to evolve into an integrated model based on trust, risk-sharing, and the joint creation of economic value, contributing to stability and growth in the global economy.
GCC–EU plans to build shared value chains look well-timed as trade policy volatility rises.
In recent weeks, Washington’s renewed push over Greenland has been tied to tariff threats against European countries, prompting the EU to keep a €93 billion ($109.7 billion) retaliation package on standby.
At the same time, tighter US sanctions on Iran are increasing compliance risks for energy and shipping-related finance. Meanwhile, the World Trade Organization and UNCTAD warn that higher tariffs and ongoing uncertainty could weaken trade and investment across both regions in 2026.
