With the countdown racing toward the opening of The Boulevard, described as the latest destination for those who seek luxury and fine taste, the management of the new retail complex has announced that Prada, Giorgio Armani and Gucci will have a major presence in Jeddah’s “most luxurious” shopping center, which is scheduled to open in the early part of this year.
Prada represents the global Italian brand, famous for its uniqueness in the world of fashion. It will feature its high quality shoes and accessories for men and women, while Giorgio Armani will showcase the designer’s legendary creativity by presenting his range of innovative women's and men's fashion clothes, shoes, accessories, watches and jewelry.
Completing the trio of prestigious names, Gucci regarded as one of the leading luxury brands in fashion will display its latest creations signed by its newly appointed Creative Director Alessandro Michel.
Each of these fashion giants will open its own boutique in The Boulevard with their windows looking out directly onto King Abdul Aziz Road “where the Boulevard is already being regarded as a landmark due to its unique architectural design and its concept as a luxury shopping destination that offers a life enhancing experience for its elite clientele.”
The management of the mall noted that Saudi Arabia is one of the countries known as a mall country because of the proliferation of mega shopping complexes, which are designed to provide a main source of entertainment for its population. By bringing together an exclusive portfolio of the world’s greatest fashion brands, children’s wear and luxury home accessories under one roof, the new high-end mall is meeting the demands of the most discerning clientele.
The Boulevard Mall has recently launched its website, which can be accessed for updates on latest fashion developments and innovations.
Boulevard: Prada, Giorgio Armani and Gucci have major presence
Boulevard: Prada, Giorgio Armani and Gucci have major presence
Cadbury Dairy Milk goes 'Irresistible'
Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.
The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.
Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.
Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter.
Available in slices and minis, it brings a little indulgence to any time of day.
Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”
Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.
With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.
The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.
