Paris Gallery has introduced 777, a new perfume from the private collection of Stephen Humbert Lucas Perfumes, for the first time in Saudi Arabia, at one of its most exclusive showrooms in Jeddah’s Red Sea Mall.
The launching ceremony was held in the presence of VIP’s from various fields and top level executives of Paris Gallery along with Stephen Humbert Lucas.
The 777 perfume is described as one of the most famous brands in the world. Stephen Humbert Lucas spoke about his experience in Middle East and also his successful achievement in promoting 777 perfumes at the Paris Gallery Showrooms.
The 777 is a collection of intriguing perfumes created by Stephen Humbert Lucas, woven with essential rare jewels and precious essences infused with history. “The #7 is a personal favorite of Lucas, as well as having spiritual and symbolic importance throughout history,” the company stated.
The Stephen Humbert Lucas collection comprises 11 perfumes and 777 is the latest of all. The earliest version was created in 2013 and the latest in 2014.The entire collection of Lucas has been inspired by the black stone, fossilized amber, oud, mastery of contrast with Agar Wood, Persian narguileh, peacock throne, philter of Bulgarian rose, sensual and pungent red epithem, amber and strass.
“The whole new collection of Stephen Humbert Lucas shows the high quality of its materials and it has refinement, and demonstrates a very skillful touch in spite of its name and of its fictional creators, it is an astonishing beautiful fragrance and a whole sincere one too,” the company added.
Paris Gallery introduces new Stephen Humbert Lucas collection perfume
Paris Gallery introduces new Stephen Humbert Lucas collection perfume
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
