Color is as natural to Nautica as the sun and the sea. Inspired by sundrenched beaches, tropical seascapes and endless summer days, the Nautica brand's heritage is a palette of vivid color.
This year, bold, bright color is the focus of the captivating BFD 100 collection.
Available in multifunction and date only designs, each BFD 100 features an eye-catching, colored resin strap that makes a bold fashion statement. The engaging designs are sporty and functional with authentic dive style details, including a turning top ring with oversized numbers, a sport dial with luminous option, and large luminous hands and markers that match the strap color.
The BFD multi features a Japanese multifunction movement with day, date, and 24-hour subdials, and boasts a mega-sized 50mm case, while the date only version showcases a big date window at 6 o'clock in slightly smaller 46mm case. Both are water resistant up to 100 meters.
Signature details include open-design hands with luminous arrow tips that provide a quick read in any environment and the J-Class sail etched on crown. But the real story is the bright colors. The multi is available in black, orange, yellow, navy blue, sea blue, lime green, purple and while the date adds fuscia, to the spectrum of choices.
Bold, bright color is a core attribute of Nautica Watches. It's part of the heritage of our functional, fashion-driven sport watches. You can't think about Nautica without thinking color, claims Linda Calvert, VP Global Brand Management.
Introduced in 1994, Nautica Watches for men and women combine distinctive styling, bold colors and unique design. Inspired by sailing, Nautica functionality reflects an energetic lifestyle that appeals to consumers around the globe. Nautica Watches fuse the best of classic American style with the latest in technical innovation.
Bold, bright color core attribute of new Nautica watch collection
Bold, bright color core attribute of new Nautica watch collection
ALJ Motors champions Toyota SUVs’ off-road legacy
Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.
