urban transformation

Saudi Arabia leverages architecture and culture to project soft power

Central to Vision 2030 is the ambition to create world-class urban spaces that respect cultural roots while embracing futuristic innovation
Diriyah Gate, anchored by the UNESCO-listed At-Turaif district, is restoring Najdi architecture while adding museums, cultural institutes, and heritage-focused hotels

By MOHAMMED AL-KINANI · 06 September 2025