Augmentality Shift

Snapchat report explores attitudes to augmented reality among brands and consumers

The study by the multimedia instant messaging service found that by 2025 nearly all Gen Zs and millennials in Saudi Arabia are expected to to have adopted AR
94 percent of brands think AR is primarily for fun but only 53 percent of customers think this; 67 percent of consumers identified shopping as their main reason for using AR

By Arab News · 18 October 2022