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Esports Foundation and adidas announce partnership to outfit every team at inaugural Esports Nations Cup

By Arab News · 31 July 2026

Al-Nassr reveal new kit for 2026-27 season with nod to Saudi heritage

By Ali Khaled · 30 July 2026

Saudia and adidas team up on a travel-ready lifestyle collection

By Zaira Lakhpatwala · 2 May 2026

Egypt’s Sawiris proposed as Adidas chairman after brand posts record 2025 results

By Arab News · 4 March 2026

Pakistan’s Forward Sports, key Adidas supplier, plans to launch Saudi operations this year — CEO

By Waseem Abbasi · 26 January 2026

Adidas, Puma family feud to be turned into TV series

By AFP · 18 May 2025

Adidas reaches settlement with rapper Ye

By Reuters · 29 October 2024

Saudi artist Raghad Al-Ahmad infuses Kingdom’s landscape and identity into new Adidas collection

By Shyama Krishna Kumar · 4 September 2024

Adidas unveils Saudi Arabian Football National Team jerseys

By Arab News · 3 September 2024

Bella Hadid ‘upset’ by Adidas’ advertising campaign

By Arab News · 30 July 2024

Adidas apologizes to Bella Hadid after 1972 Olympics ad furor

By Arab News · 24 July 2024

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