Rawabi Holding has turned out to be a company with a social conscience. The company has been operating in Saudi Arabia and the Middle East for over thirty years as one of the leading industrial players in the region, having activities in a diverse range of industries such as oil, gas, petrochemicals, engineering and construction, power, telecommunications, IT, corrosion and industrial services and logistics and consumer products.
Over the years, Rawabi Holding has endeavored to conduct its businesses in a responsible, ethical and transparent manner that serves its shareholders and the communities in which it serves. Rawabi Holding has a social conscience, which drives their actions, recognizing that they have a commitment to further the sustainability of the communities, the environment and employees. Examples of Rawabi Holding's commitment to this sustainability include their corporate social responsibility (CSR) programs for community investment, corporate community service, social and environmental performance monitoring and their program for youth empowerment, which addresses a particularly pertinent problem in the country today - unemployment.
Taking the initiative to deal with the vital issue of unemployment, Rawabi Holding has pioneered as a part of its youth empowerment program Rawabi Self Discovery Program targeting 16 to 24-year-old Saudis, predominantly in the Eastern Province, who are undecided as to their career path as well as those who lack the tools to discover them.
The Self Discovery Program initiative involved three main initiatives. To highlight potential career paths, an interactive annual talent exhibit was designed to host students from both Saudi and international schools in the area. Experts from different careers are made available to interact with and educate students about other career choices, enabling them to think “outside the box.” The Rawabi Internship initiative was then launched whereby university students were recruited for an 8-week internship program.
Rawabi Holding, a company with a social conscience
Rawabi Holding, a company with a social conscience
‘Wealth Grows Here’: Aljazira Bank launches new brand identity
Aljazira Bank announced the launch of its new brand identity under the slogan “Wealth Grows Here,” marking a natural evolution in a growth journey spanning more than five decades. Over the years, successive phases of transformation have shaped the bank into what it is today, with the new identity serving as the culmination of a strategic chapter that strengthened the bank’s role within the Saudi banking sector.
As part of this milestone, the new brand launch also extended to Aljazira Capital, the bank’s investment arm, reflecting a unified vision and strategic alignment across the group. The updated identity of Aljazira Capital underscored its evolution as a specialized investment and wealth management institution, focused on delivering carefully structured investment solutions and strengthening its role as a trusted partner in building and growing long-term investment portfolios, fully aligned with the bank’s broader direction.
The announcement also included the launch of the new identity for Fawri, aligning it with the bank’s updated brand and reflecting its commitment to delivering reliable and seamless financial transfers within an advanced and integrated financial ecosystem.
Naif bin Abdulkareem Al-Abdulkareem, CEO and managing director of Aljazira Bank, said: “The new brand identity goes beyond a visual change; it is a true reflection of what the bank has become today. Since the strategic refresh in 2023, we have restructured how we operate, aligned our business lines around a shared objective, and strengthened execution. The progress we see today, in service quality and speed of delivery — confirms that we are moving in the right direction.”
The new identity reflects the outcomes of the bank’s 2023 strategic transformation, a pivotal milestone in its journey. This phase focused on developing an integrated banking ecosystem with a stronger emphasis on individual wealth management, supported by a more agile and efficient operating model led by digital channels. It balanced sustainable growth with strengthening the corporate portfolio, accelerating investment in digital infrastructure and human capital, and enhancing operational efficiency.
Since its establishment, Aljazira Bank has progressed through successive stages of growth, evolving from a traditional bank into a more innovative and specialized financial institution. Today, it places wealth management at the core of its proposition, offering a banking experience built on long-term relationships and a deep understanding of clients’ financial aspirations. In parallel, the bank has continued to reinforce its role as a trusted partner to the business sector, serving large corporates as well as small and medium-sized enterprises through solutions that support growth, sustainability, and the Kingdom’s broader economic development goals.
At the heart of this direction stands the bank’s new slogan, “Wealth Grows Here,” which captures its role as a key partner in building and preserving wealth for individuals and businesses alike, creating sustainable value beyond the delivery of traditional banking services.
