Rasasi’s new Ashaar collection redefines style and elegance and has a touch of mystery to it. Coming in two variants in 100 ml bottles, Ashaar (which means poetry) Pour Femme and Homme are softer and subtler fragrances.
Everything from the attractive bottle to the content, Ashaar Collection comes with a strong Bergamot whiff with a fruity touch and caters to the sense and style of people who enjoy finer things in life.
With its rich aroma, this scent is set to attract the attention of perfume lovers across the region.
“Since our inception, Rasasi has been committed to offer products tailored to the preferences and styles of our niche customers in the region,” said Salim Kalsekar, MD, Rasasi Perfumes.
“The all-new Ashaar range for men and women is a captivating and classic perfume in our collection, which comes with an understated sense of luxury and pride, making you feel like a star every day,” said Kalsekar.
Ashaar Pour Femme comes with a top note of Tangerine, Bergamot and Blackcurrant, middle note of Lily of Valley, Peach, Apple and Orange Blossom, with bottom notes of Vanilla, Musk, Amber and Dhan Al Oud. Ashaar Pour Homme starts with a top note of Cardamom, Cinnamon and Bergamot, cascades down with Cedarwood and sums up with Sandalwood, Moss, Styrax and Dhan Al Oud.
“Ashaar redefines the luxury perfume sector in its own inimitable way — the women range extends a unique mix of elegance, while the men’s collection epitomizes style and tradition. Basically, it offers poetic sophistication at its best,” added Kalsekar.
What makes Ashaar absolutely captivating is its sensual, yet timeless, appeal that lingers softly — a perfume which reinforces Rasasi’s commitment to innovation and customer satisfaction. Pick up your bottle of Ashaar today at any Rasasi exclusive stores across Saudi Arabia, the UAE, Oman, Bahrain, Kuwait and Qatar.
Rasasi’s Ashaar redefines luxury perfume
Rasasi’s Ashaar redefines luxury perfume
New energy vehicles drive next phase of mobility in Saudi Arabia
Saudi Arabia stands at a defining moment in its mobility transformation. Under Vision 2030, the Kingdom is accelerating its transition toward cleaner, smarter and more connected transport systems.
New energy vehicles are at the center of this shift, offering a pathway to a more sustainable automotive ecosystem. Yet while consumer interest is rising rapidly, converting intent into everyday adoption will depend on how effectively the wider mobility system evolves alongside electric vehicles.
Recent nationwide research by Al-Futtaim highlights the strength of this momentum. More than 70 percent of Saudi residents surveyed are already familiar with NEVs, while nearly eight in 10 say they would consider purchasing one as their next vehicle. Most notably, 80 percent expect to buy an electric vehicle within the next three years, signaling that the transition is moving from aspiration to reality.
Despite this optimism, important barriers remain. Range anxiety continues to be the most frequently cited concern, alongside high purchase prices and long charging times. Practical considerations dominate purchasing decisions, with affordability and access to charging infrastructure outweighing environmental motivations. These findings underline a pressing reality: consumers will embrace NEVs at scale only when electric mobility feels as convenient, reliable and accessible as conventional driving.
For industry leaders, this represents both an opportunity and a responsibility. Jerome Saigot, managing director of Al-Futtaim BYD KSA, said: “Saudi Arabia is building the foundations for a future-ready mobility system under Vision 2030. The opportunity now is to connect the dots, bringing together vehicles, charging infrastructure, consumer education and service capability to unlock confident, large-scale adoption of new energy vehicles.”
Charging networks therefore play a central role in supporting adoption, but they are not the only requirement. NEV uptake is closely linked to how cities are planned, how people commute and how transport systems connect.
Emerging mobility models also point to a more connected future. High levels of openness to mobility-as-a-service, autonomous vehicles and shared transport indicate that Saudi consumers are receptive to innovation. However, these technologies will succeed only if they are embedded within systems that link vehicles, infrastructure, data and urban design.
Successful electric mobility ecosystems need to be built around coordinated rather than isolated initiatives. Electric vehicles perform best when supported by reliable charging, smart traffic management, efficient public transport and well-designed urban environments. In this context, NEVs benefit directly from parallel investment in rail, bus networks, digital platforms and active mobility infrastructure.
Encouragingly, public confidence in Saudi Arabia’s long-term mobility vision remains strong. More than 85 percent of respondents surveyed by Al-Futtaim believe the Kingdom is on track to lead in future mobility. Consumers also clearly identify priorities for continued progress, including expanding charging infrastructure, improving mass transportation and strengthening regulatory frameworks.
For policymakers, investors and industry players, the message is clear. The next phase of mobility transformation must focus on alignment: aligning infrastructure with consumer expectations, aligning innovation with everyday needs, and aligning public and private investment around shared outcomes.
Saudi Arabia’s mobility transition is no longer a distant ambition. It is unfolding now, shaped by confident consumers, ambitious institutions and accelerating technological change. By building connected systems that place people at their center, the Kingdom can ensure that electric mobility becomes a lasting part of its sustainable future.
To explore these insights and recommendations in more detail, download The Future of Mobility in Saudi Arabia.








