SAN FRANCISCO: Global messaging service WhatsApp says it will start sharing the phone numbers of its users with Facebook, its parent company. That means WhatsApp users could soon start seeing more targeted ads on Facebook — although not on the messaging service itself.
The move is a subtle but significant shift for WhatsApp, which has long promised to safeguard the privacy of more than 1 billion users around the world.
WhatsApp is giving users a limited time to opt out of sharing their information with Facebook, although they must take the extra step of unchecking a box to do so.
It also says Facebook won’t post phone numbers online or give them out to anyone.
But the giant social network has been looking for ways to make money from WhatsApp since it bought the service two years ago, in an eye-popping deal ultimately worth $21.8 billion.
At the same time, Facebook has pledged not to interfere with a longstanding promise by WhatsApp’s co-founders to respect users’ privacy and keep ads off its messaging platform.
WhatsApp on Thursday offered a glimpse of its plans for turning on the money spigot, releasing new documents that describe the company’s privacy policy and the terms of service that users must agree to follow.
The documents are the first revision of those policies since 2012, before Facebook acquired WhatsApp.
One change follows through on previous hints by WhatsApp executives, who have said they’re exploring ways for businesses to communicate with customers on WhatsApp. That could include using WhatsApp to provide receipts, confirm a reservation or update the status of a delivery.
Companies could also send marketing offers or messages about sales to individual customers, according to the new documents, which note that users will be able to control or block such messages.
WhatsApp says it will continue to bar traditional display ads from its service.
“We do not want you to have a spammy experience,” the company tells users in a summary of the new policies.
Another change is potentially more controversial: WhatsApp says it will begin “coordinating” accounts with Facebook by sharing WhatsApp users’ mobile phone numbers and device information, such as the type of operating system and other smartphone characteristics.
The company says Facebook will employ the phone number internally to better identify WhatsApp users on Facebook, so it can recommend friends or show targeted advertising.
The ads would come through a Facebook program called “Custom Audiences,” which lets a business upload lists of customers and phone numbers or other contact information the business has collected from warranty cards or other sources. Facebook matches the list to users with the same information and shows them ads.
Facebook says it doesn’t give out users’ information to advertisers.
WhatsApp phone numbers are valuable to Facebook.
While the social network already has many phone numbers, it doesn’t require users to provide them, and doesn’t always have the most current number for everyone on Facebook.
But anyone on WhatsApp must provide a current phone number because that’s how WhatsApp knows where to deliver messages.
The coordination of accounts may draw fire from privacy advocates.
WhatsApp has long promised not to employ user data for advertising.
Its acquisition by Facebook two years ago sparked complaints from activists who worried the new owner would start mining WhatsApp accounts.
Though both companies pledged WhatsApp would operate separately from its parent, the Federal Trade Commission warned them publicly, in a 2014 letter, against changing how they employ WhatsApp user data without users’ consent.
WhatsApp says current users have up to 30 days to accept the new policy terms or stop using the service.
Once they accept, they have 30 more days to opt out of sharing with Facebook.
Privacy groups have praised WhatsApp for building powerful encryption into its services, making it impossible for the company or anyone else to read users’ messages.
WhatsApp promises that encryption will remain, so neither WhatsApp nor Facebook would be able to use message content for advertising purposes.
WhatsApp to share phone numbers with Facebook
WhatsApp to share phone numbers with Facebook
US pump prices surge as Iran war upends global energy supply
- Fuel prices jump over 10 percent as oil prices surge
- Analysts predict further price rises due to market conditions
MARIETTA/NEW YORK : US retail gasoline and diesel prices are soaring as the US-Israel war with Iran constrains oil and fuel exports, which could be a political test for President Donald Trump’s Republican Party ahead of midterm elections in November.
Fuel prices jumped more than 10 percent this week as oil rose above $90 a barrel, its highest in years, adding pain at the pump for consumers already strained by inflation.
Trump on Thursday shrugged off higher gasoline prices in an interview with Reuters, saying “if they rise, they rise.”
The president had vowed to lower energy prices and unleash US oil and gas drilling during his second term, but much of his tenure has been marked by volatility and uncertainty amid shifts in policies like tariffs and geopolitical turmoil.
The US is the world’s largest oil producer. It is a major exporter but also imports millions of barrels a day since it is the world’s largest oil consumer.
As of Friday, the national average prices for regular gasoline stood at $3.32 a gallon, up 11 percent from a week ago and the highest since September 2024, according to data from the motorists association AAA. Diesel was at $4.33, up 15 percent from a week ago, surging to the highest since November 2023.
Midwest, south feel the pinch
US motorists in parts of the Midwest and the South, including states that supported Trump, have seen some of the steepest increases in fuel costs since the conflict in Iran started.
In Georgia, a swing state, average retail gasoline prices rose 40.1 cents a gallon over the past week, according to fuel tracking site GasBuddy.
Andrenna McDaniel, a health care insurance worker in South Fulton, Georgia, said she was surprised to see prices skyrocket overnight.
“They jumped up so quickly,” she said on Friday, adding that she does not agree with the war at all.
McDaniel, a Democrat, said that for now she is only driving for the most important things, and feels lucky that she works from home so she does not have to drive as much as other people do. Georgia voted for Donald Trump in the 2024 election.
Trump voter Richard Soule, 69, a US Air Force veteran and a retired firefighter, said a little pain at the pump is worth Trump’s efforts to protect America.
“When President Trump went in there and bombed out their nuclear, and they just thumbed their nose at it, I believe he did the right thing at the right time,” Soule said on Friday as he filled up his Ford F-150 truck in Marietta, Georgia.
Other states, including Indiana and West Virginia have seen prices rise by 44.3 cents and 43.9 cents, respectively.
Prices may rise further
More pain may be on the way, analysts said, as oil prices continue to trend upward. On Friday, US oil futures settled at $90.90 a barrel, up nearly $10 and the biggest single-day rise since April 2020.
“Given current market conditions, the national average price of gasoline could climb toward $3.50 to $3.70 per gallon in the coming days if oil continues rising and supply disruptions persist,” GasBuddy analyst Patrick De Haan said.
The disruptions in the Middle East and the Strait of Hormuz, a key trade conduit, have boosted demand for US oil abroad, which in turn has driven up prices for domestic refiners too.
“The US has weaned itself off of its dependence on Middle Eastern crude, but obviously Asian refineries, and to a lesser extent, European refineries have not,” Denton Cinquegrana, chief oil analyst with OPIS. “That’s what you’re seeing happen in the spot market, because the demand for US exports rise, and so the price rise.”
Seasonal factors could add further pressure. Gasoline prices typically go up in the spring and peak in the summer due to higher gasoline demand and production of summer-blend gasoline, which is more costly to produce. Diesel fuel saw an even more aggressive jump since Iran began retaliating against US and Israeli strikes, significantly disrupting shipping in the Strait of Hormuz.
Global diesel inventories have remained in tight supply due to heavy demand for heating and power generation during a prolonged winter in the US and other parts of the world and a structural tightness of refining capacity. Sticker prices of everything from food to furniture go up when the cost of diesel goes up, as the fuel is mainly used in freight transportation, manufacturing, agriculture, and global shipping, analysts said.
“In a world where buzzword seems to be ‘affordability’, that is certainly not going to help,” Cinquegrana said.
