Nexen Tire, a major global tire and tube manufacturer, has become an official partner of Manchester City Football Club (FC), one of the English Premier League’s strongest teams, as a part of the company’s sports marketing plan.
On Aug. 6, Nexen Tire held a signing ceremony for its partnership agreement with Manchester City FC at the City Football Academy in Manchester, England and announced its official tire partnership of Manchester City FC.
The ceremony was attended by Nexen Tire President Ho-Chan Kang, Manchester City FC CEO Ferran Soriano, City Football Marketing Commercial Director Omar Berrada and other executives from both sides. Manchester City FC players were also in attendance.
This partnership underpins Nexen Tire’s rapid expansion into the global market by establishing a strong foothold in the European and global market through active communications with customers.
Football fans from Europe and around the world will be able to see Nexen Tire’s logo on digital boards whenever Manchester City plays at the Etihad Stadium. Moreover, the company plans to execute various marketing activities by utilizing players’ portrait rights and sponsorship management.
“We are very pleased to serve as the official tire of Manchester City FC, one of the best soccer clubs in Europe. Manchester City FC is the perfect partner for Nexen Tire, considering its position in the league as one of the top-class football clubs with their decisive investment in and recruitment of top stars,” said Kang.
Manchester City FC Chief Executive said: “We are very happy to welcome Nexen Tire as our newest global partner and to welcome President Kang to our home in Manchester. We have millions of followers in South Korea and we will be able to provide them with more engaging experiences. Nexen, a well-established South Korean brand, has a strong ambition to grow globally like we do.”
Nexen Tire signs partnership with Manchester City FC
Nexen Tire signs partnership with Manchester City FC
SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia
SUDO, an AWS Premier Tier Services Partner with competencies in DevOps, migration, modernization, and AI/ML solutions, has signed a strategic collaboration agreement with Amazon Web Services, Inc.. The partnership is aligned with Saudi Vision 2030 goals in technology innovation, economic diversification, and large-scale digital capability building.
As part of the SCA, SUDO will work with AWS to help customers accelerate their cloud adoption journeys, modernize legacy systems, and build secure, scalable digital platforms powered by AWS’s regional infrastructure. SUDO will support public and private sector entities to adopt cloud and AI faster, reduce technical debt, and strengthen their digital foundations in line with the Kingdom’s transformation priorities.
“Deepening our collaboration with AWS allows us to significantly expand the strategic support we provide to public and private sector entities across Saudi Arabia,” said Hameedullah Khan, CEO of SUDO. “Together, we will help organizations adopt cloud, scale AI-driven innovation, transform core processes securely, and accelerate their digital ambitions.”
“We’re excited to see SUDO deepen its collaboration with AWS as a regional launch partner in the Kingdom,” said Asif Ali, director of information technology, Ahmed A. Abed Trading Company.
This collaboration underscores the value of SUDO and AWS to provide flexibility and unlock greater business value for customers across industries.
About SUDO
SUDO, an AWS Premier Partner, helps organizations across the Middle East migrate, modernize and innovate on the cloud. The company specializes in cloud transformation, DevOps and AI solutions built on AWS, supporting enterprises and government entities through end‑to‑end cloud adoption — from strategy and implementation to ongoing managed services. With strong regional expertise and a highly certified engineering team, SUDO works to accelerate growth, reduce complexity and enable customers to maximize the value of AWS technologies.
