NEW YORK: As a promoter, Bob Arum is paid to pump up his clients. Hyperbole is a staple of his repertoire.
Yet, judging by the performances of junior lightweight Vasyl Lomachenko, particularly in winning the WBO belt on Saturday, Arum might not be far off in calling the Ukrainian boxing's "next superstar."
Lomachenko was dynamic and dominant for five rounds before a series of lefts and a massive right hook floored champion Rocky Martinez. Afterward, Martinez admitted that Lomachenko's punches came too fast for him to defend.
The win brought Lomachenko's professional record to a mere 6-1; a two-time Olympic gold medalist and three-time amateur world champion, Lomachenko established his credentials on that level before turning pro in 2013. Among those six victories are two title bouts; Lomachenko, 28, also won the IBF featherweight crown two years ago.
The speed and devastating power he brought into the ring at the Theater at Madison Square Garden last weekend could scare off future opponents. Arum's words just might, too.
"I've been telling everybody how great this guy is. You've been reading . how great this guy is," Arum said. "Muhammad Ali, the greatest of all time. This Vasyl Lomachenko (is) the greatest of our time. He really is. I mean . you're going to see performances from this guy that you're not going to believe down the road. He'll fight anybody.
"It's going to cost us a lot of money to get people in the ring with him. But he is going to beat anybody around."
Arum rattled off such names as Orlando Salido, who put the only blemish on Lomachenko's resume with a split decision in Lomachenko's second pro fight. The promoter added Francisco Vargas and Nicholas Walters before projecting Lomachenko to reach the level of boxing's current biggest stars, Gennady Golovkin, Sergei Kovalev and Canelo Alvarez.
"Golovkin and Kovalev are terrific fighters. No argument," Arum said. "Great punchers and everything. They don't have the skills of Lomachenko."
Arum then turned to Salido and asked if he was ready for a rematch with Lomachenko: "I'll pay good money."
Should Lomachenko not get matched up with such top fighters, it would be boxing's loss. His mastery of Martinez, a two-time world champ with excellent skills and ring know-how, may portend even more impressive work as he gets more comfortable with the professional ranks.
A no-nonsense fighter from a left-handed stance, Lomachenko's leads with either hand were damaging against Martinez. His lefts, whether hooks or straight punches, were lightning bolts. The right that knocked down and nearly knocked out Martinez was directly from the textbook.
"I need more fights to get better as a fighter," Lomachenko said. "And I will keep getting better.
"What I want is for all the best fighters to come together and find out who the best is. I want to line up all the fighters at 130 and find out who the best is."
That's where Arum comes in, of course. With Manny Pacquiao now a Filipino politician, Top Rank needs a centerpiece. Lomachenko is comfortable fighting in the United States and has plans to reside in California.
"He is getting better because, let me tell you, it's balance and distance, and he figured that out," Arum said. "Manny Pacquiao, in his best performance against Oscar De La Hoya, was amazing in the way that he moved and threw punches and escaped. This kid already did that against Martinez, and is only going to get better.
"He's only going to get better."
Arum sees Lomachenko as boxing's next superstar
Arum sees Lomachenko as boxing's next superstar
Iva Jovic hopes to channel Novak Djokovic on Dubai Duty Free Tennis Championships debut
- American teen sensation looking to build on strong start to 2026 season
Things have been developing fast for American teenager Iva Jovic.
This time last year, she was ranked 167 in the world and had just lost in the opening round of a Challenger in Cancun.
Today, she is perched nicely at a career-high No. 20 in the world rankings, with a WTA title under her belt (in Guadalajara last year) and an Australian Open quarterfinal appearance last month.
At 18, the Californian became the youngest American woman to reach the last-eight stage at Melbourne Park since Venus Williams in 1998.
Having started 2026 with an impressive 11-3 win-loss record (semis in Auckland, final in Hobart, quarters at the Australian Open), Jovic withdrew from the WTA tournaments in Abu Dhabi and Doha to take some much-needed time off and is now in the UAE ready to make her debut at the Dubai Duty Free Tennis Championships.
We caught up with Jovic on Saturday ahead of her Dubai opener against former world No. 3 Maria Sakkari.
What does it mean for you to be coming to these tournaments now that you probably were watching in the past coming to this part of the world?
I mean, it’s so special. Obviously, it’s one thing to kind of play your first WTA events and get the feel for it, but it’s a different one to be in the tournaments every week and have your ranking at a place where you can play the full calendar. So that was the goal for me, and it’s pretty incredible to have had it all as it is now and to just be here.
Obviously, I want to win every match I play. I hate to lose. But I also try to remember that just being here is an incredible accomplishment and privilege. But Dubai has been so fun. I went to the mall yesterday. I went to the top of the Burj Khalifa. So I’ve already got to do a couple of things.
The culture and everything is very cool here. It’s my first time in this part of the world, so it’s very cool to see all these new things. I feel like I’m learning a lot, so much more to come.
I know you had to pull out of the last couple of tournaments in Abu Dhabi and Doha. I’m just wondering, post-Australia, what came into that decision?
Yeah, I think I just needed a little bit more time. I think I played the most matches out of anyone in the Australian swing. It was a lot, and I’m really happy with how it went. It was a great experience, and I won a lot, right? So that’s what you want. But I also needed to rest and train a little bit to just take care of my body. And now I’m feeling good and ready to go to be here in Dubai.
With Australia, now that you’ve had a little bit of time and space since then, what was the biggest takeaways from that? And did any of it take you by surprise?
I like to think that it’s surprising but not surprising, because obviously having great results and maybe some wins weren’t expected, but I also know how hard I’ve worked, and that good things tend to come when you put in the right work. So, surprised, but also not that surprised. Again, I think it’s one thing to have a couple of those good results, but for me the most important thing is consistency. So I want to establish myself as a player who’s going deep every single week.
You’ve got Maria Sakkari in your first round. She just made the semis in Doha. How do you look ahead to that match?
That’s definitely going to be a tough one. So thank you, Alex (Eala) for giving me a tough match. She pulled my name out (during the draw), but that’s okay. I’ll forgive her. But no, that’ll be a difficult one. Maria is a fighter. I played her in doubles, first meeting in singles. I mean I’m so new on the tour, still. I haven’t played a lot of these women. But she’s a competitor. She’s been around for a while and obviously making semis last week. She’s in top form. But, you know, again, you love the battle and you want the tough matches. So hopefully I can pull through.
You got to play the world number one in a Grand Slam quarterfinal. Didn’t go your way, but I’m wondering what did you take from that experience?
Yeah, I think that obviously you want to play the best just to win, yes, but even if you don’t, to just see where you stand. I think I’ve done a good job so far of learning from every loss, and I think that’s all it is. You learn from it, and it’s just fine margins. The differences aren’t that big.
It’s just little details that you need to work on that I’ve already been working on the past couple weeks, so hopefully that can show.
I know Novak Djokovic has been sending you tips. You’ve been in contact. He’s won this tournament a bunch of times. Are you going to perhaps be like, give me some tips for this Dubai court?
Oh, my God. Well, I hope … I don’t know if I’m brave enough to do that. I’m still a little nervous when I talk to him. He’s definitely my idol, but yeah, I see him at every corner. I’m like, how many times did this guy win the tournament? I see him on every screen. But just try to be like Novak. I’m going to keep it that simple.
