HTC, described as a global innovator in smart mobile devices and technology, has appointed Arab singer and Egyptian pop culture personality Mohamed Hamaki as its social media brand ambassador.
Hamaki said: “HTC is a premium global brand that prides itself on sound quality and design innovation as its competitive differentiation, and this is why I see a strong link between the brand and myself. It is a privilege to partner with the brand that pioneered the art of truly understanding the critical need for a great audio experience on smart phones.”
As social media brand ambassador for HTC across the MEA region, Hamaki will partner with the brand to further amplify HTC’s launch campaigns in the region with his online community. He will work with HTC to offer experiences to both his and HTC’s social media fans, which include exclusive access to behind-the-scenes at Hamaki’s concerts or music video shoots, and VIP tickets to his live concerts. He will also commit time to participate in live online chats with fans from across the region, presented by HTC.
Neeraj Seth, head of marketing, HTC MEA, said: “Hamaki has built on his efforts and success to become an instantly-recognizable musician from the Arab world. HTC appreciates the ‘challenger’ spirit that he has built his success on, and we are happy to collaborate with him in a long-term strategic partnership to offer our users and fans the opportunity to interact more closely with this contemporary icon. Using the universal and language-agnostic platform of music and sound, which is also HTC’s strongest pillar and advantage, Hamaki and HTC will create matchless premium opportunities and memories for the Arab world.”
Hamaki is claimed to have over 122 million views on YouTube, 11 million fans on Facebook, and nearly two million followers on Twitter.
HTC signs Mohamed Hamaki as social media brand ambassador
HTC signs Mohamed Hamaki as social media brand ambassador
31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences
The 31st edition of the Dubai Shopping Festival, the world’s longest-running annual retail celebration of its kind, launched with an unforgettable opening weekend, with dazzling live performances, shows and events.
Running until Jan. 11, the DSF extravaganza is transforming Dubai into a vibrant hub of unbeatable shopping deals, and immersive entertainment, drawing millions of visitors to experience the city’s unmatched blend of retail innovation, culture, and global flair.
Kicking off the festivities in spectacular style, the opening weekend saw high-energy concerts, captivating family entertainment, and cutting-edge visual displays, which set the tone for a 38-day season of wonder, excitement and family entertainment.
e& DSF Nights
Adding style and glamor to the weekend, international icon Nora Fatehi dazzled audiences at e& DSF Nights, the daily celebrations that will be held at Dubai Festival City Mall. Famed for her high-energy dance performances and infectious rhythms, Fatehi’s live show wowed fans on Dec. 6, at the mall’s scenic Festival Bay. The venue showcased stunning fireworks complementing an evening of cultural vibrancy and celebration.
As part of the broader e& DSF Nights series, the event featured interactive zones, waterfront attractions, and free public installations, creating an inclusive and unforgettable experience for all ages.
Hatta mountain experiences
DSF will also feature an exciting and immersive mountain experience at Hatta Wadi Hub for the second year in a row, featuring Candlelight Concerts by Fever, Dinner in the Sky, and the Roxy Dome Cinema.
Candlelight Concerts by Fever
Experience a magical outdoor candlelight concert series for all to enjoy with incredible music from Vivaldi to Coldplay against the stunning backdrop of the Hatta mountains. Tickets are on sale for 70 dirhams ($28). Kids eight years and below are welcome to join the children’s concert taking place on Dec. 13 for free.
Dinner in the Sky
This elevated experience will debut at the Hatta mountains for a scenic meal in the clouds like no other. Perched 50 meters above ground, experience a stunning dinner for 300 dirhams.
Breathtaking shows
Elevating the spectacle further, DSF will unveil its new Drone and Pyro Show, a mesmerizing technological marvel featuring more than 1,000 drones, including 100 pyro drones, across two nightly displays. Fusing art and innovation, these breathtaking shows will illuminate the city skyline with color and creativity, symbolizing Dubai’s visionary and future-forward spirit. A Dubai-inspired soundtrack by legendary composer Hans Zimmer will be used for the drone display, where thousands of synchronized drones will dance through the night sky, transforming the city skyline into a cinematic symphony of light and sound.
Tickets for e& DSF Nights are now available to purchase via Platinumlist.net. Fans are urged to secure their seats early before they sell out. Two additional A-list concerts at Coca-Cola Arena and e& DSF Nights will soon be announced, adding to the festival’s star-studded entertainment lineup.
