Mindshare KSA names new chief client officer

Mindshare, which is part of WPP, has announced an addition to its team in Saudi Arabia.
Ghayath Sioufi has joined as chief client officer for KSA in Riyadh for Mindshare, which is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time.
In his new position, Sioufi will provide directions for clients’ businesses, head the Zain and SABB accounts, drive the OTF workshops for the KSA office, and champion online and offline integration. He will utilize his experience working with clients in order to win new business for the office alongside Managing Director Rabih Khouri to whom he will report.
“Sioufi was chosen for this important role because of his impressive track record, which includes over 20 years of excellence in marketing, communications strategies, and brand building. With his talents in brand positioning and integrated communications, we are excited to welcome Ghayath on board for the chief client officer role and can’t wait to see what he’ll achieve,” says Mindshare KSA Managing Director Rabih Khouri.