The mega sale of eXtra, claimed to be the Middle East’s largest consumer electronics and home appliances, which kicks off on Sunday, offers discounts of up to 50 percent on a huge variety of leading international brands.
Now in its ninth year, the eXtra mega sale has become a “major fixture in the region’s retail calendar, attracting nearly 1.5 million visitors through the showrooms and almost 500,000 through the company’s website in 2012, and this figure is set to grow this year.
The mega sale is taking place at all 34 eXtra stores across the Kingdom, as well as in the company’s outlets in Oman and Bahrain for the first time.
“This year’s sale has reductions on a huge variety of leading international brands. Last year, we came tantalizingly close to attracting two million visitors and we hope to smash this barrier in 2013 by offering some truly incredible offers,” said Karim Manssour Dahbi, CEO, United Electronics Company (eXtra). “We are also delighted to be bringing the mega sale to Bahrain and Oman for the first time as we continue the international expansion of the eXtra brand from our home base here in Saudi Arabia.”
Mujeeb Hazzaa, commercial director, United Electronics Company (eXtra), added: “The mega sale is an opportunity to thank our millions of customers across the Kingdom by offering huge discounts on their favorite products and brands. Our customers can take advantage of these offers by visiting our showrooms or through the company website. The festival will offer products at record prices for the first time, making this year the best and biggest ever mega sale event.”
Currently, eXtra provides the over 12 million customers it serves annually with more than 12,000 world-leading products. The company ranks first in the Kingdom’s consumer electronics sector in terms of the number of stores and products it offers.
eXtra mega sale offers up to 50% discounts
eXtra mega sale offers up to 50% discounts
Dubai Shopping Festival’s sporting events turn city into hub for outdoor action
The Dubai Shopping Festival is raising the bar this winter with a high-impact sporting calendar that runs throughout December and January, transforming the city into a hub for elite competition, community fitness and outdoor action.
From professional basketball to baseball games, polo tournaments, half marathons, and horse racing, the festival brings together athletes, families and spectators for a dynamic winter season of sport. The diverse lineup of events strengthens DSF’s role in supporting Dubai’s active lifestyle, showcasing world-class sporting venues and encouraging community engagement during the city’s peak outdoor season.
Key sporting events taking place during DSF:
Dubai Racing Carnival
- Race days: Jan. 2, Jan. 9 and ongoing dates until March 13.
- Location: Meydan Racecourse
The flagship winter racing season features international horses and top jockeys.
More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnivaland https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-racing-carnival-festive-friday
Silver Cup
- Date: Jan. 10-Jan.24
- Location: Al-Habtoor Polo Resort and Club
Silver Cup, part of Dubai’s prestigious polo calendar, sees six of the world’s best teams go head-to-head in a 20-goal handicap.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/silver-cup
Spinneys Dubai 92 Cycle Challenge — Build-Up Ride 4
- Date: Jan. 4
- Location: Al-Qudra Cycle Track
The last of the Spinneys Dubai 92 Cycle Challenge Build-Up Rides is designed to help cyclists build their stamina ahead of the ultimate challenge.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/spinneys-dubai-92-cycle-challenge-build-up-ride-4
Hood to Coast Dubai 2026
- Date: Jan. 10
- Location: Al-Marmoom Desert Conservation Reserve
Hood to Coast Dubai challenges teams to conquer a series of relay segments through expansive desert trails, with each runner taking on their leg before passing the baton.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/hood-to-coast
Skechers Performance Run — Race 4 (16k/10k/5k/3k)
- Date: Jan. 10
- Location: Meydan
Enjoy a fun day out for the whole family at this popular community race offering various distances, where participants can run along the traffic-free roads of Meydan.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/skechers-performance-run
Marina Home Dubai Creek Striders Half Marathon 2026
- Date: Jan. 11
- Location: Dubai Creek Golf and Yacht Club
One of the largest races of its kind in the UAE and the Middle East, this half marathon will mark its 23rd edition in 2026.
- More information: https://www.visitdubai.com/en/festivals-and-events/dubai-events-calendar/dubai-creek-striders-half-marathon
A citywide sporting season
With events spanning elite international fixtures, community runs, polo tournaments, multi-distance races, trail challenges and recurring racing nights at Meydan, DSF strengthens Dubai’s winter season for sport, well-being and outdoor experiences.
