Movenpick Hotel and Residences Hajar Tower Makkah has announced the appointment of Adel Erfan as general manager for the 1,200-room property, which is located in the heart of Makkah.
Adel is tasked with managing all hotel departmental operations as well as enhancing the presence and profile of one of Makkah’s landmark hotels.
Egyptian national and holder of a degree from the faculty of education, English department, Adel has over 32 years of experience within the hospitality industry in the GCC.
He spent 18 years with Le Meridien Hotels and then moved to Movenpick Hotels and Resorts as GM at Movenpick Hotel Qassim, the only 5-star hotel in Al-Qassim area.
During his time at the property he was responsible for successfully growing market share and increasing profitability. He then moved to Movenpick Hotel Jeddah, where he delivered significant revenue growth over the last two years
Commenting on the appointment, Musaed Al-Saber, CEO of Hajar Tower Real Estate Co., said: “I am delighted to welcome Adel Erfan to Makkah for this high profile management position. His extensive experience, talent and ability to lead productive teams will undoubtedly help us to deliver the high standards and exceptional service guests expect from Movenpick Hotel Makkah.”
In a career that has covered all sectors and many different markets, Adel’s in-depth knowledge of the industry will prove invaluable to Movenpick Hotel Makkah.
In his new role, Adel’s responsibilities will include overseeing operations at the 1,200-room property, a team of over 600 staff, five F&B venues as well as recruitment, development, training, scheduling and guest satisfaction.
Movenpick Makkah appoints new GM
Movenpick Makkah appoints new GM
New energy vehicles drive next phase of mobility in Saudi Arabia
Saudi Arabia stands at a defining moment in its mobility transformation. Under Vision 2030, the Kingdom is accelerating its transition toward cleaner, smarter and more connected transport systems.
New energy vehicles are at the center of this shift, offering a pathway to a more sustainable automotive ecosystem. Yet while consumer interest is rising rapidly, converting intent into everyday adoption will depend on how effectively the wider mobility system evolves alongside electric vehicles.
Recent nationwide research by Al-Futtaim highlights the strength of this momentum. More than 70 percent of Saudi residents surveyed are already familiar with NEVs, while nearly eight in 10 say they would consider purchasing one as their next vehicle. Most notably, 80 percent expect to buy an electric vehicle within the next three years, signaling that the transition is moving from aspiration to reality.
Despite this optimism, important barriers remain. Range anxiety continues to be the most frequently cited concern, alongside high purchase prices and long charging times. Practical considerations dominate purchasing decisions, with affordability and access to charging infrastructure outweighing environmental motivations. These findings underline a pressing reality: consumers will embrace NEVs at scale only when electric mobility feels as convenient, reliable and accessible as conventional driving.
For industry leaders, this represents both an opportunity and a responsibility. Jerome Saigot, managing director of Al-Futtaim BYD KSA, said: “Saudi Arabia is building the foundations for a future-ready mobility system under Vision 2030. The opportunity now is to connect the dots, bringing together vehicles, charging infrastructure, consumer education and service capability to unlock confident, large-scale adoption of new energy vehicles.”
Charging networks therefore play a central role in supporting adoption, but they are not the only requirement. NEV uptake is closely linked to how cities are planned, how people commute and how transport systems connect.
Emerging mobility models also point to a more connected future. High levels of openness to mobility-as-a-service, autonomous vehicles and shared transport indicate that Saudi consumers are receptive to innovation. However, these technologies will succeed only if they are embedded within systems that link vehicles, infrastructure, data and urban design.
Successful electric mobility ecosystems need to be built around coordinated rather than isolated initiatives. Electric vehicles perform best when supported by reliable charging, smart traffic management, efficient public transport and well-designed urban environments. In this context, NEVs benefit directly from parallel investment in rail, bus networks, digital platforms and active mobility infrastructure.
Encouragingly, public confidence in Saudi Arabia’s long-term mobility vision remains strong. More than 85 percent of respondents surveyed by Al-Futtaim believe the Kingdom is on track to lead in future mobility. Consumers also clearly identify priorities for continued progress, including expanding charging infrastructure, improving mass transportation and strengthening regulatory frameworks.
For policymakers, investors and industry players, the message is clear. The next phase of mobility transformation must focus on alignment: aligning infrastructure with consumer expectations, aligning innovation with everyday needs, and aligning public and private investment around shared outcomes.
Saudi Arabia’s mobility transition is no longer a distant ambition. It is unfolding now, shaped by confident consumers, ambitious institutions and accelerating technological change. By building connected systems that place people at their center, the Kingdom can ensure that electric mobility becomes a lasting part of its sustainable future.
To explore these insights and recommendations in more detail, download The Future of Mobility in Saudi Arabia.
