BMW and Pininfarina are two of the most tradition-swathed names in the motoring world. Each is a byword for cutting-edge technology, style, dynamics and aesthetics.
With the BMW Pininfarina Gran Lusso Coupe, the two time-honored companies are unveiling the outcome of their first collaboration at the Concorso d'Eleganza Villa d'Este 2013.
The BMW Pininfarina Gran Lusso Coupe is a one-off and represents the exclusive interpretation of a luxurious BMW Coupe as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class — typically BMW while sporting the distinctive signature of Pininfarina.
With the BMW Pininfarina Gran Lusso Coupe, the BMW Design team took up exclusive design aspects such as luxury and elegance and fed them into a creative exchange with long-established specialist car designer and manufacturer Pininfarina.
In this elaborately created one-off, the renowned companies BMW Group and Pininfarina joined forces to bring an idea to fruition.
“The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” says Karim Habib, head of BMW Design.
“The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept,” he added.
“The result of this cooperative venture is far greater than the sum of its parts,” says Fabio Filippini, head of design at Pininfarina. “When two such tradition-rich and experienced brands join forces to turn a vision into reality, something utterly new and exciting emerges. From start to finish, this project was defined by a mutual respect for the identity of the other company.”

The BMW Pininfarina Gran Lusso Coupe adds a new dimension to the BMW claim to exclusivity. "The BMW Pininfarina Gran Lusso Coupe has an extraordinary impact. It expresses hallmark BMW values such as luxury and sheer presence in a highly elegant form," says Adrian van Hooydonk, SVP, BMW Group Design.
"I admire the reductive clarity and precision in Pininfarina's design. Their expectations for the end result have been just as high as ours, and their understanding of design perfectly complements the BMW design DNA for a vehicle of this kind."