Movenpick Hotel Al Khobar embarks on training program

Updated 20 June 2013
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Movenpick Hotel Al Khobar embarks on training program

Movenpick Hotel Al Khobar, for the second year, hosted the Movenpick Saudi Development Center’s initiative of training for selected Saudi employees from different Movenpick properties in Saudi Arabia for cross exposure in the hospitality sector.
Launched in the Kingdom in June 2012, the Movenpick Saudi Development Center’s program commenced with its aim of educating while at the same time enhancing the skills of the apprentices through vigorous on-the-job training focused on front office hotel operations.
Yusuf Mohamed Attiya of Movenpick Hotel Al Nawras Jeddah and Ahmed Al-Masawah of Movenpick Hotel Anwar Al Madinah were given the privilege to partake in this 6-week front office training. Both receptionists received a program syllabus which covered predominantly the Movenpick Hotels and Resorts' standards on guest services and relations, applications of key operating procedures and techniques, hospitality requirements, and technical practicum on front office systems. Rooms, facilities and back office tours were also carried-out to magnify the hotel’s vital features and daily operations.
The graduation ceremony took place on June 10 and was attended by GM Markus Marti along with the department heads of the hotel. The two successful scholars that are equipped with more cognition and amplified expertise, gained comprehensively through classroom training sessions and practicum, reported back to their respective hotels and are all geared up to deliver to all its guests the Movenpick Hotels & Resorts promise, the "Natural Enjoyment."


ALJ Motors champions Toyota SUVs’ off-road legacy

Updated 07 January 2026
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ALJ Motors champions Toyota SUVs’ off-road legacy

Abdul Latif Jameel Motors, the authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has launched the second edition of its off-road initiative — an immersive driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, starting initially in Riyadh and continuing through Jeddah, before concluding in Dammam on Jan. 24.
The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility. The lineup features a wide range of Toyota SUV models, including the Land Cruiser HEV Max, a hybrid vehicle built for performance. Beyond the off-road drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.
Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, ALJ Motors champions Toyota’s off-road legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.
Shahad Nassier, managing director of marketing communications at ALJ Motors, said: “Following the strong response to the inaugural season, the return of this off-road experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”
The experiential initiative deepens guest relationships, supports informed vehicle choice, and reflects ALJ Motors’ ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030. 
Guests interested in participating in the off-road experience can register for the upcoming activations in Jeddah on Jan. 9-10, followed by Dammam on Jan. 16-17 and 23-24, through ALJ Motors’ official social channels.