Roots Group Arabia has opened the first showroom dedicated to Case Construction Equipment in Riyadh.
Roots Group had collaborated with Case Construction — a global company that sells and supports a full line of construction equipment — last year and an announcement regarding this was made during a joint press conference held at the opening ceremony of the Roots showroom for Case Construction in Jeddah.
The launch of new showroom came as a part of rigorous expansion plan of Roots Group Arabia to expand its product offering and after-sales services for the building industry.
The Roots Group is among the top players of the construction industry providing building materials solutions with a diversified portfolio of products and catering to the wide-ranging needs of the construction industry since its inception in 1981.
Over the years, it has built extensive experience in the industry within the Gulf Cooperation Council countries, especially in Saudi Arabia.
Samir Al-Shubaily, Deputy CEO, Roots Group Arabia and Franco Invernizzi, senior director, Africa and Middle East, Case Construction and a number of experts from real estate and construction industry were present at a joint press conference that was held in the new Roots showroom located on Khurais Road in Riyadh.
Through the new Roots showroom, Case Construction aims to provide top-notch after-sales customer support services and best quality products to its clients.
A professional team comprising the best engineers and other skilled personnel will meticulously work toward offering the full line of Case Construction equipment, along with rendering the best-in-class training and after-sales support throughout the region.
Shubaily commented: “We are extremely delighted with the opening of our new outlet wherein we will provide Case Construction equipment and offer premium services to the consumers by merging our long-term experience in the construction equipment and building materials industry with the impeccable performance of Case Construction’s heavy equipment.”
“Saudi Arabia is a crucial market for us as it has one of the largest and fastest growing construction sectors among the Gulf countries,” said Invernizzi.
Roots Group provides top-notch services in Riyadh
Roots Group provides top-notch services in Riyadh
Automotive Distribution and Marketing Company launches Haval V7 in Jeddah
Automotive Distribution and Marketing Company, the official distributor of Great Wall Motor in Saudi Arabia, officially launched the Haval V7 during an event held at The Ritz-Carlton Jeddah. The ceremony was attended by representatives from both companies, in addition to a select group of media professionals, journalists, influencers, and partners from the authorized dealer network.
The Haval V7 marks a distinctive addition to the SUV segment, combining a bold, contemporary design with advanced smart technologies. The model has been designed to meet a variety of usage needs, whether for daily urban commuting or long-distance travel and weekend adventures. This balanced blend of performance and technology reflects the brand’s vision of delivering vehicles that unite reliability and innovation, with comfort and a confident driving experience.
The launch event featured a dedicated reveal of the Haval V7, during which its specifications and key features were presented. Guests were also given the opportunity to experience the vehicle firsthand through a test drive experience, allowing media representatives and partners to closely evaluate its performance and practical capabilities.
This launch comes as part of ADMC’s and Great Wall Motors’ ongoing commitment to introducing the latest automotive innovations and strengthening the brand’s presence in the Saudi market. It reflects the company’s focus on enhancing the customer experience and offering vehicles that align with the evolving expectations and needs of local customers.
