Rasasi’s new Ashaar collection redefines style and elegance and has a touch of mystery to it. Coming in two variants in 100 ml bottles, Ashaar (which means poetry) Pour Femme and Homme are softer and subtler fragrances.
Everything from the attractive bottle to the content, Ashaar Collection comes with a strong Bergamot whiff with a fruity touch and caters to the sense and style of people who enjoy finer things in life.
With its rich aroma, this scent is set to attract the attention of perfume lovers across the region.
“Since our inception, Rasasi has been committed to offer products tailored to the preferences and styles of our niche customers in the region,” said Salim Kalsekar, MD, Rasasi Perfumes.
“The all-new Ashaar range for men and women is a captivating and classic perfume in our collection, which comes with an understated sense of luxury and pride, making you feel like a star every day,” said Kalsekar.
Ashaar Pour Femme comes with a top note of Tangerine, Bergamot and Blackcurrant, middle note of Lily of Valley, Peach, Apple and Orange Blossom, with bottom notes of Vanilla, Musk, Amber and Dhan Al Oud. Ashaar Pour Homme starts with a top note of Cardamom, Cinnamon and Bergamot, cascades down with Cedarwood and sums up with Sandalwood, Moss, Styrax and Dhan Al Oud.
“Ashaar redefines the luxury perfume sector in its own inimitable way — the women range extends a unique mix of elegance, while the men’s collection epitomizes style and tradition. Basically, it offers poetic sophistication at its best,” added Kalsekar.
What makes Ashaar absolutely captivating is its sensual, yet timeless, appeal that lingers softly — a perfume which reinforces Rasasi’s commitment to innovation and customer satisfaction. Pick up your bottle of Ashaar today at any Rasasi exclusive stores across Saudi Arabia, the UAE, Oman, Bahrain, Kuwait and Qatar.
Rasasi’s Ashaar redefines luxury perfume
Rasasi’s Ashaar redefines luxury perfume
Cadbury Dairy Milk goes 'Irresistible'
Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.
The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.
Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.
Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter.
Available in slices and minis, it brings a little indulgence to any time of day.
Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”
Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.
With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.
The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.
