Major wealth management company, SEDCO Holding, has launched its flagship Riyali CSR program that addresses the need to educate the Saudi population on financial literacy and empower people with the personal financial skills required to achieve a desirable standard of living. The first phase of this program targets college students.
Announcing the launch, Adnan A. Soufi, CEO of SEDCO Holding, said, "SEDCO is a corporation that believes in CSR as one of its core values. Drawing on our 35 years of CSR experience and extensive financial expertise, we have selected financial literacy as our flagship social responsibility initiative. The program aims to enable upcoming generations with crucial skills to manage their personal income.
"In this regard, SEDCO conducted a nationwide survey involving a thousand young Saudi nationals to determine the market needs. Results showed only 11 percent keep track of their spending, although 75 percent thought they understood the basics of money management," Soufi added.
An in-depth analysis of SEDCO Holding's survey revealed that 45 percent of youngsters do not save any money at all, while only 20 percent save 10 percent of their monthly income. In terms of spending habits, the study indicated that items such as mobile phones and travel account for nearly 80 percent of purchases. Regarding financing their lifestyle, 46 percent of youth rely on their parents to fund big ticket items. Fortunately, 90 percent of the respondents stated that they are interested in increasing their financial knowledge.
Riyali will reach 50,000 beneficiaries over the next five years, aiming to impact 15,000 university students in its first phase.
Hasan Al-Jabri, CEO of SEDCO Capital and SEDCO board member, said: "We here at SEDCO Capital believe that the value of any economy is the individual and he alone is able to extract the wealth of the land and use its resources to supplement technologies, industry, agriculture and various aspects of science and the arts."
Riyali program to educate Saudis on financial literacy
Riyali program to educate Saudis on financial literacy
LuLu expands specialty coffee footprint in KSA with Sulalat
LuLu Group has signed a landmark MoU with Sulalat Coffee during the 5th edition of World of Coffee Dubai trade show. This exclusive retail partnership is designed to enhance the specialty coffee offerings across LuLu Hypermarkets in Saudi Arabia, meeting the growing demand for premium coffee experiences within the region.
The agreement was signed by Mohamed Haris, director, Saudi Arabia, LuLu Group, and Abdulelah Al-Murqi, marketing director, Sulalat Coffee. Through this collaboration, LuLu Group will provide a dedicated platform for Sulalat’s specialty-grade beans, which are globally sourced and roasted in Riyadh. This initiative ensures that world-class coffee quality, previously reserved for niche aficionados, is now readily accessible to coffee lovers throughout the Kingdom.
By partnering with Sulalat Coffee, LuLu Group is integrating artisanal expertise with large-scale retail excellence. Sulalat has been a pioneer in the specialty coffee movement in the region, and this partnership allows LuLu to showcase unique varieties and professional-grade roasting. The collaboration reflects a shared vision to celebrate the thriving local coffee culture and deliver an unparalleled selection of premium products to everyday consumers.
In alignment with Saudi Vision 2030, this partnership reinforces LuLu Group’s commitment to empowering homegrown brands and fostering economic diversification within the Kingdom. By providing a global stage for local excellence at events like World of Coffee Dubai, LuLu continues to support the growth of a vibrant private sector and a sustainable retail ecosystem.
As the premier platform for the industry, World of Coffee Dubai 2026 highlights the rapid growth and innovation within the regional coffee scene. With the event attracting more than 17,000 visitors and hundreds of global exhibitors, it provides a vital stage for industry leaders to connect.
