The all-new Chevrolet Malibu, the brand's new global midsize sedan, has gotten out of the blocks quickly in the Middle East. The Malibu achieved its highest sales in July, its third consecutive monthly sales record since its launch in May.
Sales of the new Malibu have totaled 2,429 units in its first 3 months on the market, an increase of 160 percent compared to sales during the same period in 2011.
"Chevrolet Malibu is now one of our key vehicles in terms of sales, leading the growth of our rejuvenated Chevrolet passenger car line-up. With expressive styling, spacious interior, outstanding ride and handling, and comprehensive safety features, the all-new Malibu is exceeding customers' expectations in the midsize car segment," said John Stadwick, General Motors Middle East president and managing director.
"We see a lot more potential for us to grow in this segment. We will keep this momentum with aggressive marketing activities and customer service," added Stadwick.
The key contributors in the success of Malibu are its outstanding styling and segment-best ride and handling.
A distinctive bodyline that runs along the entire length of the vehicle, strong rear shoulders and bold Camaro-inspired tail lamps are further features that define the Malibu's exterior. Malibu's sleek lines are also matched by its aerodynamic efficiency. GM's design and aero teams collaborated to achieve maximum fuel efficiency for the customers without compromising the car's visual appeal. In addition to saving fuel, the 2013 Malibu's new shape, dimensions and sculpted forms reduce cabin noise, another priority for midsize car buyers.
The new Malibu interior was designed to bring an element of sophistication to everyday driving, featuring an all-new, dual-cockpit design that creates an inviting, roomy and comfortable environment. The increased width of the new Malibu means a more spacious cabin. Compared to the previous model, it has nearly four cubic feet (113 L) of additional interior volume, along with more shoulder and hip room.
Segment-best ride and handling was a fundamental element for dynamic engineers, as they calibrated the all-new 2013 Chevrolet Malibu sedan for customers in 100 markets on six continents.
The Malibu is the auto industry's longest-running midsize nameplate, spanning 35 years and eight generations. Chevrolet has produced more than 8.5 million Malibus in the United States since its debut in 1964.
The new Malibu comes in LS, LT and LTZ trim levels, which are priced from AED 73,000 for the LS to AED 99,500 for the LTZ.