Part of LG’s front loader range (combo and steam), the Prime Series comes in 5 models with unique designs and innovative features catering directly to the needs of consumers in the Saudi and neighboring markets. LG, one of the world’s leading brands in the washing machine sector, continues to offer consumers the latest in technology and design.
John Lee, president of LG KSA, said as part of its commitment to green technology and advancement into developing products that have significant energy saving capabilities, LG is the first brand to launch Inverter Direct Drive motor technology in Saudi Arabia, which saves up to 30 percent of electricity and 40 percent of Water, more than any other washing machines in its class.
The new Washing Machines bring home innovative concepts in the world of washing, “No more simple washing” as the techniques or steps of hand washing resembling the 6 motions in the machine. This new series of direct drive 6 motions washing machines present consumers with the opportunity to add their own personal flair and stand by their expressive creativity,” said Sanginn Lee, product manager home appliances.
Hwang Unchul, EVP, United Yousuf Mohamed Naghi Company Ltd., said, “Consumers are continuously looking for creative products that serve a multitude of purposes, and the new prime series with direct drive 6 motions technology provide the versatility in innovation, washing performance and function to suit all needs and tastes, and we expect to meet the expectations of our sophisticated customers in the Kingdom.”