Lightning McQueen, the Super Star of Cars 2, and every child's racing champion, is still touring Saudi Arabia courtesy of Simba Toys Middle East.
Currently in Riyadh, Lightning McQueen's marathon voyage across the Kingdom has delighted thousands of kids so far and is sure to engage with many more who will be thrilled to participate in the games that are accompanying his appearances in the country's most vibrant toy stores.
In addition to the Cars 2 franchise, Simba Toys produces, and distributes officially licensed toys and products for other animated franchises such as The Avengers, The Amazing Spiderman, Hello Kitty, Sponge Bob and many other well loved characters and themes.
Ben Nabert Company CEO stated: "Saudi Arabia is one of the largest Simba Toys Middle East's regional market, and we are proud and happy that our products are a major source of safe and educational entertainment for Saudi children.
Furthermore, Lightning McQueen's tour across the Kingdom's toy stores is a token of appreciation toward the kids, giving them a chance to meet a life-size figure of a hero they have been following since 2006." He adds: "Simba Toys holds the official license for many other popular children's characters, and there is more on-site activities planned in the rest of the year to get the kids closer to their super heroes such as Spiderman and the Avengers."
With competitive prices, Simba Toys has managed to produce a range to suit all age groups and demographics. Simba Toys Middle East merchandise is offered across the Kingdom's toy stores and hypermarkets as well as most department stores.
Simba Toys are sold worldwide, and all products are subject to stringent regulations regarding manufacture quality and safety, so parents can rest assured.
Simba Toys Middle East brings Saudi kids together with their superheroes
Simba Toys Middle East brings Saudi kids together with their superheroes
Saudi-US roundtable meeting held to strengthen economic relations
RIYADH: The Saudi-US Roundtable was held in Riyadh on Jan. 20, coinciding with the ninth session of the Saudi-US Trade and Investment Association, organized by the General Authority for Foreign Trade.
The meeting was attended by the Deputy Governor of International Relations at GAFT Abdulaziz Al-Sakran and the Secretary General of the Federation of Saudi Chambers Waleed Alorainan. It was also attended by the President and CEO of the Saudi-US Business Council Charles Hallab and representatives from government agencies, as well as 83 private sector companies.
The meeting reviewed ways to strengthen economic relations between Saudi Arabia and the US. It also explored opportunities for trade and investment cooperation in various sectors that play a fundamental role in developing trade ties and increasing bilateral trade volume, which reached approximately $33 billion in 2024.
Al-Sakran indicated that the roundtable meeting comes within the framework of the authority’s keenness to enhance the role of the private sector in developing trade relations by enabling it to access foreign markets and removing all external obstacles it faces, in coordination with relevant entities.
He noted that trade relations between the Kingdom and the US have witnessed significant economic activity, resulting in a trade volume exceeding $500 billion over the past decade.
It is worth noting that GAFT works to develop bilateral trade relations by overseeing business councils and coordination councils. In addition, it enables Saudi Arabia’s non-oil exports to access foreign markets and helps overcome the various challenges they face.
