DUBAI: Lebanese Jordanian actress Andria Tayeh this week appeared in a new Armani Beauty campaign, sharing the video with her followers on TikTok.
In the clip, Tayeh wore a white silk dress with a low back, paired with soft, shimmering makeup while holding the Armani Prive Oud Nacre fragrance.
Shot indoors, the video features a minimalist setting, with scenes alternating between Tayeh seated on a bed and standing in front of sheer white curtains.
Tayeh, known for her roles in Austrian filmmaker Kurdwin Ayub’s “Mond” and Netflix’s hit series “Al-Rawabi School for Girls,” has longstanding ties to Armani. Last year, Giorgio Armani named her the brand’s Middle East beauty ambassador.
She took to Instagram to express her excitement at the time, writing: “I am thrilled and honored to embark on this new journey with Armani beauty.
“This marks a real milestone for me, as the brand embodies values I have always cherished: timeless elegance, dramatic simplicity and women’s empowerment,” she said. “Armani beauty reveals one’s charismatic personality in the most subtle and natural way. It’s this pure simplicity that creates an impact, and this is exactly what I hope to bring to the Arab cinema world.”
She later appeared in the brand’s Ramadan campaign, set against a desert backdrop.
Draped in a flowing emerald-green abaya, Tayeh was seen in the video applying the Vert Malachite perfume from Armani Prive as the camera captured the details of the fragrance and her attire. The setting featured sand dunes stretching into the horizon.
Tayeh has also collaborated with several international brands. Last year, she was named the first Middle Eastern ambassador for French haircare brand Kerastase.
In a promotional clip, she appeared in an all-white studio answering questions about why she was the ideal ambassador for the brand. Speaking in a mix of English, Arabic and French, Tayeh playfully flipped her hair for the camera while discussing her commitment to maintaining healthy hair.
“Growing up, hair was always a big part of my identity, and now, representing a brand that celebrates hair in all its beauty feels surreal. Here’s to confidence, strength and great hair,” Tayeh captioned her post on Instagram at the time.
