What We Are Reading Today: Apple: The First 50 Years

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Updated 03 April 2026
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What We Are Reading Today: Apple: The First 50 Years

  • Apple fans, technology and history buffs, and countless others will greatly enjoy the author’s well-written account of Apple’s epic journey

‘Apple: The First 50 Years,’ by David Pogue, is a captivating history of Apple’s remarkable 50-year journey. 
The award-winning author skilfully takes readers through Apple’s history, products and services, stories of key employees, and iconic culture. 
Apple fans, technology and history buffs, and countless others will greatly enjoy the author’s well-written account of Apple’s epic journey. 
The book also contains numerous photos and images that help bring Apple’s story to life. The book is divided into four chronological parts, which take readers through the evolution of Apple’s products and services, and the stories of those who created them. 

“We see Apple’s management, creativity and innovation, marketing campaigns, and pursuit of excellence in motion,” said a reviewer.

“We also witness the genius of Steve Jobs, without whose passion, vision, and relentless determination Apple would cease to exist,” said a reviewer.