LONDON: LIV Golf has announced the launch of LIV For Good, a comprehensive three-pillar impact and sustainability platform designed to transform the lives of young golfers through the power of the sport.
With 1 million youngsters already impacted through the tour’s work across the globe, LIV For Good formalizes LIV Golf’s long-term vision for measurable change across its three interconnected pillars of game, community, and planet.
Scott O’Neil, the CEO of LIV Golf, said: “The values of LIV For Good epitomize the same mission this league has held since day one: to grow the game of golf around the world.
“LIV For Good showcases our commitment to increasing access to golf, setting new environmental standards, and expanding the game’s reach at the grassroots level and beyond the fairways. As a global league we’re able to implement these values and this work in our host markets across five continents and 10 countries, and I’m excited to continue to deliver on our mission for years to come.”
LIV Golf has pledged to impact 5 million youngsters by 2032 and achieve net-zero status by 2040. In addition, LIV Golf will drive programming and initiatives across its three strategic pillars.
Game: Create new opportunities to play and work in golf
Getting golf clubs into more hands across the globe by removing barriers and creating opportunities to bring golf to new audiences and ensure golf is a sport for everyone.
Each year the league will introduce 15,000 youngsters around the world to the sport for the first time.
LIV Golf will deliver on this goal through global and local partnerships such as the R&A’s Women in Golf Charter, ROSHN Rising Stars, Midnight Golf, and the Muslim Golf Association.
In addition to external partnerships, LIV Golf will continue to work with its teams to support individual youth golf programs, like Little Sticks by Majesticks Golf Club, MyGolf powered by Ripper GC, and the Southern Guards GC Academy Programme.
Community: Strengthen communities using the power and values of golf
LIV Golf believes that by using the values of golf, and harnessing the power of sport for development, it can help strengthen communities. Each year the league will impact 400,000 youngsters through educational programs and initiatives.
This work is led by its global partnerships with Discovery Education, which co-produces innovative educational resources to help young people explore STEM (science, technology, engineering and mathematics) subjects through golf; and the UN Refugee Agency, which co-developed the first “Golf for Protection Playbook,” which creates safe spaces and delivers sport-based programming that helps individuals and communities recover from trauma and rebuild a sense of stability.
Planet: Deliver the most sustainable golf events in the world
As the first golf league, tour or major body to achieve the ISO 20121 certificate for sustainable event management from the British Standards Institution, LIV Golf is a leader in international standards. Building on 13 certifications attained over the past several years, each year the league will aim to achieve sustainable certifications in at least five events.
LIV Golf continues to work collaboratively with the BSI and independent auditors to rigorously track its carbon emissions, working with local partners across its 14 global events to donate materials that can be repurposed. Waste diversion, food donation, and composting and recycling resources will aid progress toward zero-waste events and net-zero status.
Jake Jones, senior vice president of Impact and Sustainability, LIV Golf, said: “These are not aspirations: They are targets with timelines and transparent reporting that push our league, our industry, and the sports landscape as a whole to do more.
“In order to grow the game of golf we have to invest in the next generation. We have a powerful opportunity to directly impact the lives of millions of youth, and enable local and global organizations to develop their essential work in communities across the globe.
“LIV Golf has made tremendous progress over the last few years, and under our new centralized strategy we can continue to build on this progress for years to come.”
