LONDON: Saudi Arabia’s General Entertainment Authority has signed a joint production agreement with MBC Egypt to create high-quality content for Egyptian audiences.
The deal, signed in Cairo under the patronage of GEA Chairman Turki Alalshikh, covers a range of variety and sports programs alongside several drama series, aiming to diversify MBC Egypt’s lineup and bolster regional media ties.
The announcement came during Alalshikh’s visit to Egypt to pursue further strategic partnerships.
Earlier this week, he met newly appointed Culture Minister Jehan Zaki at the ministry’s Zamalek headquarters to explore expanded collaboration in cinema, theater, music and cultural programming.
The two sides discussed deepening ties in line with the longstanding Riyadh-Cairo relationship, including a major cultural project planned for Egypt’s North Coast — currently under study — which Alalshikh described as a significant upcoming initiative.
Alalshikh also revealed plans for a structured program to bring Cairo Opera House artists to Saudi Arabia regularly as part of a broader cultural exchange.
He cited “strong coordination” between the countries and said more initiatives would be unveiled soon.
