RIYADH: Saudi Arabia on Friday launched the sixth annual National Charity Campaign on the national charity platform, Ehsan.
The initiative, organized with the support of King Salman, runs throughout the holy month of Ramadan, which is traditionally a time when charitable giving is especially encouraged.
The king and Crown Prince Mohammed bin Salman made personal donations to the drive, contributing SAR40 million ($10.6 million) and SAR30 million respectively.
Ibrahim Al-Husseini, the CEO of Ehsan, said the campaign offers a secure, official channel through which individuals and organizations can contribute to a wide range of charitable and developmental projects across the Kingdom.
“The National Charity Campaign operates with advanced digital governance, enabling donations to reach beneficiaries efficiently,” he said. He highlighted in particular the Ehsan Endowment Fund, which invests contributions and uses the returns to fund sustainable charitable projects.
The Ehsan platform continues to attract strong participation from individuals, businesses, and government and nonprofit organizations, with positive effects for those who benefit from the donations, Al-Husseini said.
The campaign also aligns with the goals of Vision 2030 by helping to support the growth of the Kingdom’s non-profit sector and ensure the continuity of charitable efforts, he added.
The platform is supported by the Saudi Data and Artificial Intelligence Authority, and adheres to high standards of governance to secure the collection and distribution of donations, the Saudi Press Agency reported.
Donations can be made throughout Ramadan at ehsan.sa, on the platform’s mobile app, by calling the 800 124 7000, or through designated bank accounts.
