Riyadh panel unpacks media influence in digital era 

A panel at the Saudi Media Forum in Riyadh. (AN Photo)
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Updated 02 February 2026
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Riyadh panel unpacks media influence in digital era 

  • Arab News-led discussion at SMF examines the realities behind media power and sustainability
  • Session explored the evolving global media landscape, comparing traditional publishers with newer digital players

RIYADH: “We don’t shape narratives, they shape us,” Vincent Peyregne, former CEO of World Association of Newspapers and News Publishers, told a panel at the Saudi Media Forum in Riyadh on Monday. 

Moderated by Arab News Editor-in-Chief Faisal Al-Abbas, the session titled “How do alliances shape global public opinion?” explored how media organizations navigate public opinion, commercial pressures, and the shift away from traditional revenue models. It challenged the notion that media outlets can control audience perception. 

“In some part, we document the public opinion,” Peyregne added. “But I don’t see any reasonable publishers in our network saying, ‘I’m shaping the public opinion.’”

Al-Abbas described the idea of media shaping public opinion as an illusion when responding to questions about a “secret formula of success,” saying: “The perception that anybody can dominate public opinion is an illusion,” he said.

The session explored the evolving global media landscape, comparing traditional publishers with newer digital players and examining how alliances and platforms influence reach and sustainability. 

A key theme was the decline of state support for private media. Peyregne argued that the era of subsidies is effectively over, stressing that editorial independence depends on financial self-sufficiency. 

Ben Smith, cofounder and editor in chief of Semafor, echoed this view by noting that many traditional publishers mistakenly wait for the government to “give back” their audience or revenue.

Smith, who brings a different perspective to the session with a background at Politico and Buzzfeed, said, “There is a tendency among the traditional publishers to say, ‘We know how the world is meant to be organized and the new players are taking an audience that is meant for us.’”

He argued that media must adapt to the digital ecosystem rather than seeking government-mandated compensation as a primary survival strategy.

Peyregne added that publishers are increasingly moving away from the “victim mentality” or “blame game” and instead are taking responsibility for their own survival rather than relying on regulators or blaming platforms like Google and Facebook.

He outlined a three-pillar revenue model for sustainable media companies, moving away from 80 percent ad reliance toward a balanced mix of advertising, paid content, direct audience relationships, and diversification through events, data, and digital agencies.


Disinformation the new enemy in disaster zones, says Red Cross

Updated 56 min 46 sec ago
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Disinformation the new enemy in disaster zones, says Red Cross

  • “Harmful information and dehumanizing narratives” undermines humanitarian aid and putting lives of aid workers at risk
  • Between 2020 and 2024, disasters affected nearly 700 million people, displaced over 105 million, and killed more than 270,000 — doubling the number in need of humanitarian aid

GENEVA: The rise of disinformation is undermining humanitarian aid and putting lives at risk, while disasters are affecting ever more people, the Red Cross warned Thursday.
“Between 2020 and 2024, disasters affected nearly 700 million people, caused more than 105 million displacements, and claimed over 270,000 lives,” the International Federation of Red Cross and Red Crescent Societies said.
The number of people needing humanitarian assistance more than doubled in the same timeframe, the IFRC said in its World Disasters Report 2026.
But the world’s largest humanitarian network said that “harmful information and dehumanizing narratives” were increasingly undermining trust, putting the lives of aid workers at risk.
“In polarized and politically-charged contexts, humanitarian principles such as neutrality and impartiality are increasingly misunderstood, misrepresented or deliberately attacked online,” it said.
The IFRC has more than 17 million volunteers across more than 191 countries.
“In every crisis I have witnessed, information is as essential as food, water and shelter,” said the Geneva-based federation’s secretary general Jagan Chapagain.
“But when information is false, misleading or deliberately manipulated, it can deepen fear, obstruct humanitarian access and cost lives.”
He said harmful information was not a new phenomenon, but it was now moving “with unprecedented speed and reach.”
Chapagain said digital platforms were proving “fertile ground for lies.”
The IFRC report said the challenge nowadays was no longer about the availability of information but its reliability, noting that the production and spread of disinformation was easily amplified by artificial intelligence.

- ‘Life and death’ -

The report cited numerous recent examples of harmful information hampering crisis response.
During the 2024 floods in Valencia, false narratives online accused the Spanish Red Cross of diverting aid to migrants, which in turn fueled “xenophobic attacks on volunteers,” the IFRC said.
In South Sudan, rumors that humanitarian agencies were distributing poisoned food “caused people to avoid life-saving aid” and led to threats against Red Cross staff.
In Lebanon, false claims that volunteers were spreading Covid-19, favoring certain groups with aid and providing unsafe cholera vaccines eroded trust and endangered vulnerable communities, the IFRC said.
And in Bangladesh, during political unrest, volunteers faced “widespread accusations of inaction and political alignment,” leading to harassment and reputational damage, it added.
Similar events were registered by the IFRC in Sudan, Myanmar, Peru, the United States, New Zealand, Canada, Kenya and Bulgaria.
The report underlined that around 94 percent of disasters were handled by national authorities and local communities, without international interventions.
“However, while volunteers, local leaders and community media are often the most trusted messengers, they operate in increasingly hostile and polarized information environments,” the IFRC said.
The federation called on governments, tech firms, humanitarian agencies and local actors to recognize that reliable information “is a matter of life and death.”
“Without trust, people are less likely to prepare, seek help or follow life-saving guidance; with it, communities act together, absorb shocks and recover more effectively,” said Chapagain.
The organization urged technology platforms to prioritize authoritative information from trusted sources in crisis contexts, and transparently moderate harmful content.
And it said humanitarian agencies needed to make preparing to deal with disinformation “a core function” of their operations, with trained teams and analytics.