Pakistan seeks to boost coffee, tea imports from Rwanda as café culture grows

An illustration picture shows a coffee cup and roasted coffee beans. (Reuters/File)
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Updated 29 January 2026
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Pakistan seeks to boost coffee, tea imports from Rwanda as café culture grows

  • Commerce minister attends Rwanda Coffee Festival being held in Islamabad from Jan. 29-30
  • Coffee culture in Pakistan is on the rise among young residents of major urban centers

ISLAMABAD: Pakistan’s Commerce Minister Jam Kamal Khan has expressed interest in increasing coffee and tea imports from Rwanda, according to an official statement on Thursday, as the country’s coffee culture continues to grow with boutique cafes and specialty roasters.

The Rwanda High Commission has organized a two-day Rwanda Coffee Festival in Islamabad starting today, which was also attended by the minister.

Pakistan has primarily been a tea-drinking nation that has witnessed an ascendance of coffee culture, especially among young people in major cities such as Karachi, Lahore and Islamabad, where the expansion of international coffee chains, boutique cafes and specialty roasters has transformed it from a niche beverage into a lifestyle choice.

“Pakistan is interested in increasing imports of coffee and tea from Rwanda,” Khan said while addressing the coffee festival, according to the commerce ministry.

“The Rwanda Coffee Festival is a symbol of strengthening Pakistan-Africa trade ties,” he added. “The Rwanda Coffee Festival will give a new dimension to cultural and trade partnership.”

The ministry said in the statement Khan called for the establishment of a direct import-export supply line between Pakistan and Rwanda, adding that the country was also keen to sign a memorandum of understanding in the near future.

Rwanda’s Trade Minister Prudence Sebahizi announced on the occasion that his country served as a gateway to Africa’s $1.4 billion consumer market, adding it was open to investment from the Pakistani business community.

The ministry said he highlighted that barrier-free exports to African markets were possible after production in Rwanda.

It added Pakistan already exports high-quality rice, textiles and pharmaceutical products to Rwanda, while noting that more than 200 Rwandan traders have visited the country over the past two years.

Pakistan imported coffee, tea, mate and spices worth $846 million in 2023‑24, according to combined data from the State Bank of Pakistan. According to the World Bank’s international trade database, Pakistan imported roasted coffee from around the world valued at $940,000 in 2023.

Rising social media trends and the popularity of specialty brews, cold coffees and artisanal blends are driving demand, while local entrepreneurs experiment with unique flavors and homegrown beans.


Thousands flee northwest Pakistan after mosques warn of possible military action

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Thousands flee northwest Pakistan after mosques warn of possible military action

  • Residents of the Tirah Valley said they have moved out of the area into nearby towns despite heavy snowfall and cold winter temperatures
  • Defense Minister Khawaja Asif denied any operation was planned or underway in Tirah, calling the movement a routine seasonal migration

BARA/KARACHI: Tens of thousands of people have fled a remote mountainous region in northwestern Pakistan in recent weeks, ​residents said, after warnings broadcast from mosques urged families to evacuate ahead of a possible military action against militants.

Residents of the Tirah Valley, in the Pakistani province of Khyber Pakhtunkhwa that borders Afghanistan, said they have moved out of the area into nearby towns despite heavy snowfall and cold winter temperatures because of the announcements to avoid the possible fighting.

“The announcements were made in the mosque that everyone should leave, so everyone was leaving. We left too,” said Gul Afridi, a shopkeeper who fled with his family to the town of Bara located 71 km (44 miles) east ‌of the ‌Tirah Valley.

Local officials in the region, who asked to remain unidentified, ‌said ⁠thousands ​of families ‌have fled and are being registered for assistance in nearby towns.

The Tirah Valley has long been a sensitive security zone and a stronghold for Tehreek-e-Taliban Pakistan, a militant group that has carried out attacks on Pakistani security forces.

The Pakistani government has not announced the evacuation nor any planned military operation.

On Tuesday, Pakistan’s Defense Minister Khawaja Muhammad Asif denied any operation was planned or underway in Tirah, calling the movement a routine seasonal migration driven by harsh winter conditions.

However, a Pakistani military source with knowledge of ⁠the matter said the relocation followed months of consultations involving tribal elders, district officials and security authorities over the presence of militants in ‌Tirah, who they said were operating among civilian populations and ‍pressuring residents.

The source asked to remain unidentified as ‍they are not authorized to speak to the media.

The source said civilians were encouraged to ‍temporarily leave to reduce the risk of harm as “targeted intelligence-based operations” continued, adding there had been no build-up for a large-scale offensive due to the area’s mountainous terrain and winter conditions.

Pakistan’s military media wing, the Inter-Services Public Relations, the interior ministry, and the Khyber Pakhtunkhwa provincial government did not respond to requests for comment made on Friday.

NOT ​THE COLD

Residents rejected suggestions that winter alone drove the movement.“No one left because of the cold,” said Abdur Rahim, who said he left his village for Bara ⁠earlier this month after hearing evacuation announcements. “It has been snowing for years. We have lived there all our lives. People left because of the announcements.”

Gul Afridi described a perilous journey through snowbound roads along with food shortages that made the evacuation an ordeal that took his family nearly a week.

“Here I have no home, no support for business. I don’t know what is destined for us,” he said at a government school in Bara where hundreds of displaced people lined up to register for assistance, complaining of slow processes and uncertainty over how long they would remain displaced.

Abdul Azeem, another displaced resident, said families were stranded for days and that children died along the way.

“There were a lot of difficulties. People were stuck because of the snow,” he said.

The Tirah Valley drew national attention in September after a deadly ‌explosion at a suspected bomb-making site, with officials and local leaders offering conflicting accounts of whether civilians were among the dead.