DUBAI: Supermodel Bella Hadid and apparel brand The Mayfair Group have launched a new collection of loungewear.
The collaboration, with Hadid’s fragrance brand Orebella, is titled Orebella x Mayfair Group and blends cozy loungewear with scent-centric design. It features zip-up hoodies, sweatpants, tops and accessories adorned with uplifting messages and angel-wing motifs and boasts fragrance-friendly functionality with several pieces including special patches designed to be sprayed with Orebella perfume
“The @orebella x @themayfairgroup collab is now yours!! so lucky we get to create such magical things together, and over the moon that we get to share them with all of you,” the US model, who has Dutch and Palestinian heritage, posted on Instagram on Sunday.
“A little part of the dream … we added a little patch to the shirt (and) sweat set so you can spray your Orebella directly onto the pieces, letting the fragrance live and breathe with you,” she added.
Orebella, which launched in 2024 with a sell-out line of clean fragrance mists, is rooted in Hadid’s love of scent layering, spirituality and beauty rituals.
She wrote on her website at the time: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”
The alcohol-free scents of Orebella were Hadid’s answer to traditional perfumes.
“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”
In June, US department store Ulta Beauty awarded Orebella its Conscious Brand of the Year title, recognizing the label’s commitment to clean ingredients, ethical practices and sustainable packaging.
The Mayfair Group, founded in 2017 by Sam Abrahart, is an apparel company and social media platform. Its mission statement says it believes apparel can be used as a catalyst for conversation and change.
