JOUF: The 19th Jouf International Olive Festival in Sakaka continues to showcase the region’s role as a major producer, and is highlighting the process of planting, harvesting and production.
Organized by Jouf Municipality, this year’s Olive Exhibition features seven producing countries, 45 local farmers, and 10 agricultural companies, all presenting their finest crops and products, the Saudi Press Agency reported on Monday.
The exhibition highlights the agricultural potential of the Jouf region, home to more than 23 million trees with an annual production exceeding 150,000 tonnes of table olives.
To ensure exhibit quality, the municipality subjects products to seven rigorous laboratory tests, including acidity, rancidity, and commercial adulteration assessments. No product is allowed for sale without a valid approved label.
Festival CEO Omar Al-Hamwan said international participation over the years has strengthened the festival’s status as a global platform.
The festival aims to leverage purchasing power, showcase the competitive advantages of Jouf olives, and build strategic partnerships between local producers and international markets, the SPA reported.
Running until Jan. 17, the festival has recorded high sales and visitor turnout. It features pavilions with family-run cottage industries, a shopping exhibition, and government and service organizations.
