FIFA World Cup trophy tour opens in Riyadh

The road to the 2026 FIFA World Cup officially began on Saturday, as the sixth edition of the FIFA World Cup trophy tour sponsored by Coca-Cola got underway in Riyadh. (FIFA)
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Updated 04 January 2026
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FIFA World Cup trophy tour opens in Riyadh

  • Football’s biggest prize will make 75 stops en route to tournament
  • Choosing Saudi Arabia to host event “a no-brainer,” organizer says

RIYADH: The road to the 2026 FIFA World Cup officially began on Saturday, as the sixth edition of the FIFA World Cup trophy tour sponsored by Coca-Cola got underway in Riyadh.

The city is the first of 75 destinations that will welcome football’s most coveted prize ahead of this summer’s contest.

Held at ROSHN Front, the event was a festival of football, with fans given the rare opportunity to take photos with the famous trophy.

With Saudi Arabia preparing for its seventh World Cup appearance, anticipation was evident across the venue. Visitors were treated to a range of experiences, including skill-based challenges and a Coca-Cola ferris wheel, and got the chance to admire iconic jerseys from Germany, Argentina and Spain as well as the latest Green Falcons kit.

Italian football legend Alessandro Del Piero added star power to the occasion, welcoming fans and posing for photos.

Arnab Roy, global category president at Coca-Cola, said: “It is not by accident that we decided to launch the FIFA World Cup Trophy Tour in Saudi Arabia. The transformation we are witnessing here is one of the most inspiring stories in the world. For us, it was a no-brainer to launch the event out here.”

 

Cynthia Karam, senior director of public affairs, communications and sustainability at the company, echoed the sentiment.

“We know just how passionate Saudis are about football, with more than 80 percent of the population following the sport. Seeing the way the crowd came together for this trophy tour was truly special,” she told Arab News.

“In 2022 we sent the trophy from Saudi Arabia to Qatar ahead of the World Cup. This time, we made the conscious decision to send it from Saudi Arabia to the world.”

 

Hosting the tour has particular significance as the country is set to host the World Cup tournament itself in 2034.

“I think 2034 is going to be one of the best World Cups the world has ever seen, one for the history books,” Roy said.

“This confidence comes from the rapid development of Saudi Arabia’s sports ecosystem, driven by the vision and ambition communicated by the Saudi leadership. It has been inspiring for us at Coca-Cola, for the world and for the football community itself.”

Fans of all ages, many wearing Saudi national team jerseys, filled ROSHN Front throughout the day.

While World Cup years have always been significant for Saudi football, memories of the historic 2022 victory over Argentina continue to fuel optimism ahead of this year’s tournament.

But who will be in charge of the Green Falcons come June 11 remains to be seen.

Ahead of the trophy unveiling, Saudi football content creators expressed mixed views on whether Herve Renard should remain at the helm, with opinions divided over his familiarity with players versus his tactical boldness for what promises to be a demanding contest.

As the trophy tour moves to its next destination, Riyadh sent a clear message: Beyond results on the pitch, Saudi Arabia is positioning football at the heart of its cultural and social identity, using events like these to share its story with the world.


Chelsea deny 10-man Wrexham Hollywood finish in FA Cup thriller

Updated 13 sec ago
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Chelsea deny 10-man Wrexham Hollywood finish in FA Cup thriller

  • The game changed complexion when George Dobson was sent off in stoppage time
  • Chelsea boss Liam Rosenior made nine changes to his starting team against the Championship club

WREXHAM, UK: Chelsea twice came from behind to deny Hollywood-owned Wrexham a fairytale FA Cup triumph on Saturday, edging past the second-tier side 4-2 in a captivating contest to reach the quarter-finals.
Wrexham, watched at the Racecourse Ground by actors Ryan Reynolds and Rob McElhenney, took the lead through Sam Smith but the visitors were level courtesy of an own goal shortly before half-time.
In a breathless second period, Callum Doyle put the Welsh team back ahead again in the 78th minute only for Josh Acheampong to equalize four minutes later.
The game changed complexion when George Dobson was sent off in stoppage time and Alejandro Garnacho volleyed home in the first period of extra time before Joao Pedro’s late strike added gloss to the scoreline.
Chelsea boss Liam Rosenior, juggling Premier League and Champions League commitments, made nine changes to his starting team against the Championship club.
In-form Wrexham, who put out Premier League club Nottingham Forest earlier in the competition, went ahead in the 18th minute when Doyle found Smith with a raking long pass.
Smith’s first touch was superb and he raced away from Tosin Adarabioyo before finishing coolly past Robert Sanchez.
Chelsea enjoyed the bulk of possession but created little against Phil Parkinson’s organized side, who are targeting a fourth-consecutive promotion — this time to the Premier League.
But Wrexham suffered heartbreak five minutes before half-time when the ball squirmed into the net off the back of goalkeeper Arthur Okonkwo for an own goal.
Wrexham started the second half on the front foot again, putting Chelsea’s defense under huge pressure, roared on by a passionate home crowd.
Rosenior brought on forward Marc Guiu for defender Mamadou Sarr just before the hour mark, throwing on Marc Cucurella and Dario Essugo a few minutes later.
Wrexham continued to make life uncomfortable for the Club World Cup champions and re-took the lead with a brilliant, instinctive flick from Doyle, who turned home Josh Windass’s shot in the 78th minute.
But just minutes later Chelsea were all-square again, with Acheampong firing into the roof of the net.
Windass had a glorious chance to put Wrexham in front for a third time but headed wide with Sanchez stranded and Pedro Neto rattled the bar at the other end.

- Red card -

The dynamic of the match shifted when Dobson was sent off in stoppage time by referee Peter Bankes following a VAR review.
That gave Wrexham a mountain to climb and their task was even harder when Essugo’s cross was finished crisply by Garnacho in the sixth minute of extra time.
Astonishingly, Wrexham had the ball in the net again after Kieffer Moore’s header was turned home by Lewis Brunt but the goal was ruled out for offside by VAR.
Lewis O’Brien flashed just wide as Parkinson’s side finally ran out of chances with substitute Pedro grabbing a fourth for Chelsea.
Chelsea now turn their attentions to a Champions League last-16 date with Paris Saint-Germain in midweek while Wrexham will continue their push to reach the Premier League.