Behind the scenes of Riyadh Season’s ticketing revolution

Riyadh Season 2025 is in full swing, and while fans are enjoying headline events, the real story happens behind the scenes, in the technology powering every ticket, booking, and experience.

So far, webook.com has seamlessly processed more than 3 million tickets, the fastest-selling concert, for Abdulmajeed Abdullah, sold out in about 30 minutes.

Music shows remain the most popular category among the one-day events, while family and cultural experiences and zones have sold more than 2.5m tickets so far.

Throughout the season, the platform has handled the surge in visitors with the scale and reliability required for an event of this magnitude. AI-driven demand forecasting prevented bottlenecks during high-demand ticket drops, while personalized recommendations guided users to discover new events, increasing engagement and satisfaction.

Technology is not just a tool; it is the bridge connecting people to experiences. By turning raw data into actionable insights, the platform ensures every fan’s journey — from discovery to creating memories — is smooth, personalized, and repeatable.

Since 2012, we have accelerated the growth of a world-class, tech-powered entertainment ecosystem, built on the skill, innovation, and dedication of Saudi engineers and operators. It is their expertise that has made webook.com the Kingdom’s most advanced ticketing platform, setting a standard that the rest of the world is watching closely.

Riyadh Season is more than a festive season; it is a showcase of how Saudi digital innovation, predictive analytics, and strategic intelligence can transform entertainment at scale. Every ticket is not just access, it is a memory made possible by local technology, design, data, and the entire sector working together to enhance the quality of life in the Kingdom.

• Nadeem Bakhsh is the CEO of webook.com