‘Influence across the region’: La Liga President Javier Tebas hails regional partnership with Strive

La Liga President Javier Tebas with Abdulla Al-Zain, the Chairman of Strive Sports & Entertainment
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Updated 15 December 2025
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‘Influence across the region’: La Liga President Javier Tebas hails regional partnership with Strive

  • Bahrain-based ports, media and entertainment company acquires 50% stake in La Liga MENA & South Asia

MADRID: La Liga and Strive Sports & Entertainment, a Bahrain-based sports, media and entertainment company, signed a partnership at the weekend to boost the Spanish league’s growth in the Middle East, North Africa, and South Asia markets.

Strive has acquired a 50 percent stake in La Liga MENA & South Asia, a company based regionally in Dubai for over 11 years.

Javier Tebas, president of La Liga, said in a statement the pact would “unlock new markets and opportunities, working hand in hand with a partner that brings strong professionalism, reputation, and influence across the region.”

Abdulla Al-Zain, chairman of Strive Sports & Entertainment, stated: “This partnership represents an important step in advancing Strive’s regional and global portfolio, and we look forward to the opportunities it will create.”

The company has 20 professionals based across Saudi Arabia, the UAE, Iraq, Egypt, Morocco, India, Jordan, and Turkiye.

The organization has over 40 partners and five football academies in the region, and a strategic consultancy agreement in Iraq.

La Liga has a total audience of over 500 million, and more than 55 million followers across regional social media channels.

Maite Ventura, MD of La Liga MENA & South Asia, added: “This agreement reinforces our long-term commitment to a region we view as essential to La Liga’s global growth.

“We aim to be closer to our fans, better understand their habits, and forge local alliances that will allow us to continue delivering sustainable value over time.”


Christensen and Rashford on target as Barcelona beat Guadalajara in Copa del Rey

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Christensen and Rashford on target as Barcelona beat Guadalajara in Copa del Rey

  • Guadalajara’s hopes were extinguished in the dying moments when Lamine Yamal played a sublime through-ball into the path of Rashford

GUADALAJARA, Spain: Late strikes from Andreas Christensen and Marcus Rashford secured a hard-fought 2-0 victory for Barcelona against third-tier side Guadalajara on Tuesday, sending the Catalans through to the last 16 of the Copa del Rey.
Barcelona labored for much of the match at the Pedro Escartin stadium, holding over 80 percent of possession but struggling to break down a disciplined five-man Guadalajara defense.
The home side posed a constant threat on the counter-attack and frustrated the European heavyweights for long stretches.
Barcelona coach Hansi Flick introduced regular starters Pau Cubarsi, Alejandro Balde, Jules Kounde, and Pedri from the bench in the second half, seeking a breakthrough.
The changes finally paid dividends in the 77th minute when Frenkie de Jong whipped in a cross from the right and defender Christensen rose highest to meet the delivery, with his header deflecting off Guadalajara’s Julio Martinez before nestling in the net.
The hosts nearly produced an immediate response, with Salifo Caropitche unleashing a fierce drive from distance, but Barcelona keeper Marc-Andre ter Stegen — who was playing his first game for Barca since May — reacted superbly to tip the effort over the bar, preserving his side’s slender lead.
Guadalajara’s hopes were extinguished in the dying moments when Lamine Yamal played a sublime through-ball into the path of Rashford.
The English forward showed great composure, wrong-footing keeper Dani Vicente with a quick cut to his left before tapping the ball into the empty net to wrap up the result for Barcelona.
“These are tricky matches; they come out with everything they’ve got and we have to do the same,” Cubarsi told TVE.
“In the second half, we picked up the pace and moved them from side to side to tire them out. As the minutes passed, they grew tired, and that was the key point. They played spectacularly well.”