Jeddah masterclass explores power of sound in cinema with leading industry experts

1 / 3
Larry Lamartinieere and Fanny Lamothe. (AN Photo)
2 / 3
From left: Fabien Kourtzer, Larry Lamartinieere, Fanny Lamothe, and Mike Kourtzer. (AN Photo)
3 / 3
The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices. (AN Photo)
Short Url
Updated 13 December 2025
Follow

Jeddah masterclass explores power of sound in cinema with leading industry experts

  • The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices

JEDDAH: The Alliance Francaise of Jeddah, in collaboration with the French Consulate, recently hosted an exclusive masterclass on Sound and Cinema led by Fanny Lamothe, CEO of Cercle Rouge Productions, along with composers Fabien and Mike Kourtzer.

The event offered an intimate look into cinematic sound design, attracting aspiring filmmakers and composers eager to learn from one of the industry’s leading voices.

Cercle Rouge Productions has contributed to internationally acclaimed films such as “John Wick 4” and “Emilia Perez,” as well as notable Saudi productions including “Mandoob” by Ali Kalthami, “Al Zarfa” by Abdullah Majed, and “Sayfi” by Wael Abumansur.

Lamothe, who also heads the music department at Why Not Productions, oversees all aspects of sound in film — from composition and recording to editing, foley, and legal clearances — bringing extensive experience to both international and regional projects.

During the masterclass, Lamothe and the Kourtzers highlighted two key areas for participants: understanding the precise process of creating original music for a film and establishing clear communication between composers and directors to ensure a shared understanding of the film’s deeper meaning. “This allows us to express our own point of view and add an extra dimension to the story,” they said.

Discussing her approach to composing for films with strong cultural identities, Lamothe added: “It’s a process of back-and-forth with the director, along with many researches that allow us to immerse ourselves in the context and universe of the film and to perceive different cultural threads that resonate with it.

“Each city, for instance, has its own rhythm, its own sound. Music in itself is a universal language, and emotions can be transmitted to audiences worldwide when expressed with a clear artistic direction and a confident musical discourse.”

Fabien Kourtzer said: “Working with international directors broadens our perspective. What has particularly enriched our film scores from the Arab world is the ancient aspect of these civilizations, which is a powerful influence even when we work on films from other parts of the world.

Mike Kourtzer said: “The growth of Saudi cinema is explosive. It stems from a very strong desire among industry players to share stories that showcase this cultural heritage to the rest of the world. This dynamic will give birth to major works that will stand out on the global audiovisual landscape.”

Lamothe offered advice to young Saudi composers and filmmakers aiming to enter film scoring: “Seek to deeply understand the film you are working on and take the necessary time to achieve the best result.

“Start by understanding the director — what they want to express through communication and building a human relationship. Then, understand yourself and your musical identity. Your own point of view and artistic vision are what set you apart.”

Larry Lamartiniere, managing director of Alliance Francaise in Jeddah, highlighted the significance of the event. “It was an honor to host this masterclass on music and cinema with Cercle Rouge Productions. We organized it in partnership with the French Consulate of Jeddah as a closing event of a very intense and productive sequence for France at the Red Sea International Film Festival.

“This evening highlighted the vital role of sound in storytelling and celebrated the creative exchange between France and Saudi Arabia. Supporting such conversations not only strengthens our cultural ties but also nurtures the next generation of filmmakers and sound artists in the region,” he said.

With Saudi cinema experiencing rapid growth and a surge in international collaborations, events like this masterclass provide a platform for emerging talent to learn from industry leaders and shape the Kingdom’s filmmaking future.

All three confirmed their ongoing commitment, saying: “We have already worked on eight Saudi films, and these experiences have been more than enriching. We have had fantastic encounters, and we have a very strong desire for this adventure to continue.”


AI takes center stage at Absher Conference in Riyadh

Updated 6 sec ago
Follow

AI takes center stage at Absher Conference in Riyadh

  • In-depth dialogue on the Kingdom’s prospering AI industry during second day of Absher Conference

RIYADH: Artificial Intelligence continues to prove itself a valuable, unique long-term asset in Saudi Arabia’s digital transformation, underscored by the Ministry of Interior’s Absher Conference.

After unveiling the success of Tuwaiq Academy’s Tuwaiq Hackathon on the conference’s first day, the second day of the Absher Conference was a platform for in-depth dialogue on the Kingdom’s prospering AI industry. With fundamental discussion building upon the Ministry of Interior’s role in leveraging digital transformation, panel conversations gave voice to training academies, tech startups, and AI in media.

During the panel “Investing in Govtech: Empowering AI Startups to Redefine Government Services,” the bridge of collaboration between government entities and AI start-ups shed light on investments, infrastructure, and talent.

Mohamed El-Abbouri, CEO of Signit, a Saudi technology company, elaborated on the intersection between infrastructure readiness and transformation.

“Saudi ranks as one of the top countries globally when it comes to government technology. In addition to that is the government’s infrastructure readiness … Saudi citizens are digital-first people, so we have the local talent to deliver on that,” he said.

That readiness, which powers people-level progress, does not come without the force of education. Academies and educational institutions are powerhouses of the Kingdom’s AI industry, continually evolving to equip aspiring talent with the tools and technical skills.

During the panel “Technical Academies: Engines of Transformation,” Renad Alkhathiri, general manager of AI at Metaverse Tuwaiq Academy, shared insight on how they turn technology users into technology developers.

“The first approach to the learning methodology is mentorship … the second is that we provide the students with the latest equipment and latest technologies … the third one is practical training — so all the programs and bootcamps that we are offering are 90 percent practical training, they (the students) practice their product from day one,” he said.

As the educational sphere pairs with the investment going into the AI industry in the Kingdom, media takes the role of showcasing the results of this labor step by step. The media industry, the sector that platforms the Kingdom’s achievements both locally and internationally, is also leveraging AI tools. Avneesh Prakash, CEO of Camb.AI, a company focused on AI localization and translation tools, offered insight into the world of AI and media at the Absher Conference.

Prakash took to the stage to speak with Noor Nugali, deputy editor-in-chief at Arab News, on AI in media as a cornerstone of the Kingdom’s technological evolution.

“The Saudi stories need to go to the world in a language that the world understands,” he said.

His statement is backed by his company’s recent partnership with Arab News, which allows readers to choose from over 50 languages.

Camb.AI’s tool is without bounds as it extends its abilities from sports to animations to film, creating shared experiences of consuming art and entertainment in all languages.

Prakash elaborated on the way AI is reshaping media in the Kingdom, stating: “AI will help with speed, scale, and creating the access.”

He reiterated that the company aims to preserve the emotion and nuance in human storytelling.

The second day of the Absher Conference has proven that AI’s ability to sew a thread through government, education, and media in the Kingdom makes the industry not only versatile, but also unifying in progress and transformation.