31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

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Updated 12 December 2025
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31st Dubai Shopping Festival kicks-off with star-studded concerts, unique experiences

The 31st edition of the Dubai Shopping Festival, the world’s longest-running annual retail celebration of its kind, launched with an unforgettable opening weekend, with dazzling live performances, shows and events. 

Running until Jan. 11, the DSF extravaganza is transforming Dubai into a vibrant hub of unbeatable shopping deals,  and immersive entertainment, drawing millions of visitors to experience the city’s unmatched blend of retail innovation, culture, and global flair.

Kicking off the festivities in spectacular style, the opening weekend saw high-energy concerts, captivating family entertainment, and cutting-edge visual displays, which set the tone for a 38-day season of wonder, excitement and family entertainment.

e& DSF Nights

Adding style and glamor to the weekend, international icon Nora Fatehi dazzled audiences at e& DSF Nights, the daily celebrations that will be held at Dubai Festival City Mall. Famed for her high-energy dance performances and infectious rhythms, Fatehi’s live show wowed fans on Dec. 6, at the mall’s scenic Festival Bay. The venue showcased stunning fireworks complementing an evening of cultural vibrancy and celebration. 

As part of the broader e& DSF Nights series, the event featured interactive zones, waterfront attractions, and free public installations, creating an inclusive and unforgettable experience for all ages.

Hatta mountain experiences

DSF will also feature an exciting and immersive mountain experience at Hatta Wadi Hub for the second year in a row, featuring Candlelight Concerts by Fever, Dinner in the Sky, and the Roxy Dome Cinema.

Candlelight Concerts by Fever

Experience a magical outdoor candlelight concert series for all to enjoy with incredible music from Vivaldi to Coldplay against the stunning backdrop of the Hatta mountains. Tickets are on sale for 70 dirhams ($28). Kids eight years and below are welcome to join the children’s concert taking place on Dec. 13 for free.

Dinner in the Sky

This elevated experience will debut at the Hatta mountains for a scenic meal in the clouds like no other. Perched 50 meters above ground, experience a stunning dinner for 300 dirhams.

Breathtaking shows 

Elevating the spectacle further, DSF will unveil its new Drone and Pyro Show, a mesmerizing technological marvel featuring more than 1,000 drones, including 100 pyro drones, across two nightly displays. Fusing art and innovation, these breathtaking shows will illuminate the city skyline with color and creativity, symbolizing Dubai’s visionary and future-forward spirit. A Dubai-inspired soundtrack by legendary composer Hans Zimmer will be used for the drone display, where thousands of synchronized drones will dance through the night sky, transforming the city skyline into a cinematic symphony of light and sound.

Tickets for e& DSF Nights are now available to purchase via Platinumlist.net. Fans are urged to secure their seats early before they sell out. Two additional A-list concerts at Coca-Cola Arena and e& DSF Nights will soon be announced, adding to the festival’s star-studded entertainment lineup.


SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

Updated 19 January 2026
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SUDO Consultants Signs Strategic Collaboration Agreement with AWS to Accelerate Cloud, AI, and Digital Transformation in Saudi Arabia

SUDO, an AWS Premier Tier Services Partner with competencies in DevOps, migration, modernization, and AI/ML solutions, has signed a strategic collaboration agreement with Amazon Web Services, Inc.. The partnership is aligned with Saudi Vision 2030 goals in technology innovation, economic diversification, and large-scale digital capability building.

As part of the SCA, SUDO will work with AWS to help customers accelerate their cloud adoption journeys, modernize legacy systems, and build secure, scalable digital platforms powered by AWS’s regional infrastructure. SUDO will support public and private sector entities to adopt cloud and AI faster, reduce technical debt, and strengthen their digital foundations in line with the Kingdom’s transformation priorities.

“Deepening our collaboration with AWS allows us to significantly expand the strategic support we provide to public and private sector entities across Saudi Arabia,” said Hameedullah Khan, CEO of SUDO. “Together, we will help organizations adopt cloud, scale AI-driven innovation, transform core processes securely, and accelerate their digital ambitions.”

“We’re excited to see SUDO deepen its collaboration with AWS as a regional launch partner in the Kingdom,” said Asif Ali, director of information technology, Ahmed A. Abed Trading Company.

This collaboration underscores the value of SUDO and AWS to provide flexibility and unlock greater business value for customers across industries. 

About SUDO

SUDO, an AWS Premier Partner, helps organizations across the Middle East migrate, modernize and innovate on the cloud. The company specializes in cloud transformation, DevOps and AI solutions built on AWS, supporting enterprises and government entities through end‑to‑end cloud adoption — from strategy and implementation to ongoing managed services. With strong regional expertise and a highly certified engineering team, SUDO works to accelerate growth, reduce complexity and enable customers to maximize the value of AWS technologies.