RIYADH: The second AlUla Peregrina Season, part of Khayrat AlUla, concluded on Saturday at the Al-Manshiyah Farmers Market, the Saudi Press Agency reported.
Organized by the Royal Commission for AlUla in partnership with AlUla Peregrina company, the two-day event “celebrated the region’s agricultural heritage and promoted a sustainable economy,” according to the SPA.
The season highlighted peregrina, one of AlUla’s rarest and finest agricultural products, “prized for its high quality and nutritional properties” and farmed using traditional methods.
The Peregrina tree is a centuries-old native desert resource renowned in Arabian culture for its cosmetic, nutritional, and therapeutic benefits.
The event featured local farmers and producers displaying fresh produce and locally made derivatives, as well as exhibitions focusing on the history, cultivation, and traditional harvesting of peregrina. It also included live cooking stations celebrating farm-to-table dishes, cultural performances, children’s activities, and workshops.
The AlUla Peregrina company “promoted the nutritional and economic value of peregrina, supporting agricultural value chains and empowering farmers,” the SPA added.
The Peregrina tree has been cultivated in AlUla for generations and continues to support the local economy. With its adaptability to desert environments and high-value oil, which is used in natural beauty products among other things, it represents a growing economic opportunity for the region.
Abobakar Alanazi, chairman and CEO of AlUla Peregrina, said: “Peregrina is an authentic expression of AlUla’s identity, reflecting the strong bond between the land and its people. Peregrina Season allows us to showcase the evolving potential of natural resources from the Arabian desert for the local and global cosmetics industry.”