YouTube launches ‘Recap’ as MENA viewing trends lean into AI, K‑drama and gaming

Positioned as YouTube’s answer to Spotify Wrapped, Recap is being used by the company to showcase what it describes as “MENA’s pulse” through regional viewing trends. (Supplied)
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Updated 04 December 2025
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YouTube launches ‘Recap’ as MENA viewing trends lean into AI, K‑drama and gaming

  • MrBeast, Abo Rany and Alhassan Adel topped the podium for regional’s Top Creators

LONDON: YouTube is rounding off its 20th anniversary year with the launch of “Recap,” a new personalized review of users’ viewing habits available to audiences worldwide, including in the Middle East and North Africa.

The feature coincides with the release of YouTube’s end-of-year trending lists, which track the creators, songs and cultural moments that defined 2025 on the platform.

Positioned as YouTube’s answer to Spotify Wrapped, Recap is being used by the company to showcase what it describes as “MENA’s pulse” — from AI and collectible toys to K‑drama and football stars — through regional viewing trends.

“The trending topics across MENA for 2025 highlight a uniquely diverse and globally-attuned audience,” said Javid Aslanov, head of YouTube MENA.

Among this year’s top topics are artificial intelligence, viral plush toy Labubu, Netflix’s Korean hit “Squid Game,” which returned with a third season eariler this year, Barcelona prodigy Lamine Yamal, and Roblox horticulture game “Grow a Garden,” which spiked in popularity after a mid-year update.

“Their interests stretched from Squid Game to the engaging anime of Blue Lock and the digital sanctuary of Grow a Garden on Roblox, showing how MENA audiences and creators are creating their own rich, dynamic content map right here on YouTube,” Aslanov said.

Recap presents viewers with up to nine “cards” summarizing their year on the platform, including top channels, changing interests, and a tongue‑in‑cheek “personality type” based on their watch history.

On the creator side, Gaza-based Abo Rany ranked as the top MENA-based creator, second only to global star MrBeast.

Abo Rany has built a large following with vlogs and live streams documenting everyday life in Gaza.

Egyptian entertainer Alhassan Adel and Saudi gamer and commentator SHoNgxBоNg (Ahmed Alqahtani) took third and fourth place, reflecting the region’s appetite for comedy and gaming content.

Music fans using YouTube Music see their own top artists and tracks, with more detailed breakdowns by genre and podcast.

Regionally, Bessan Ismail’s collaboration with Fouad Jned, “Khatya,” led the songs ranking.

Trending topics of 2025

AI
Labubu  
Squid Game 
Lamine Yamal   
Grow a Garden  
Raphinha 
Eid Al Adha 
Blue Lock 
Ramadan 2025 
Brainrot

Top Creators  

MrBeast 
Abo Rany
Alhassan Adel
SHoNgxBоNg
Faisal Al Saif  
Abo Flah  
Reda Al Masre  
Abu Noo7  
Sakher
Om Sayf

Top Songs 

Khatya — Bessan Ismail x Fouad Jned 
Ahla Rasma — Fadl Chaker  
Hafla Tanakorya — Rahma Mohsen  
Nary — Ahmed Sattar  
Awl Mara — Hamza Almohamadawy
Users in the region can find their personal YouTube Recap on the homepage or under the “You” tab on both mobile and desktop.


RT Arabic opens its first Riyadh studio, inaugurates with first live show

AlRiyadh newspaper signed a memorandum of understanding with RT promising news exchange and joint training cooperation.
Updated 11 February 2026
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RT Arabic opens its first Riyadh studio, inaugurates with first live show

  • Program will broadcast twice a month
  • Will be part of a series of analytical shows focusing on developments broadcast by RT Arabic from various global capitals

RIYADH: Widely regarded in the region as a trusted and reliable news network, RT Arabic (Russia Today) officially opened RT Studio Riyadh on Tuesday, allowing the centennial of Russia-Saudi Arabia diplomatic relations to usher in a new age of media relations as well.

The program will broadcast twice a month and will be part of a series of analytical shows focusing on regional and global developments broadcast by RT Arabic from various capitals around the world, such as “Studio Cairo,” “Studio Beirut,” “Studio Washington,” and “Studio Paris.”

It will be hosted by veteran Saudi journalist Mohammed Al-Rashed, who has more than 20 years of experience.

In his opening remarks, Russian Ambassador to Saudi Arabia Sergey Kozlov spoke of the century-long relationship between the two countries beginning in 1926 when the Soviet Union became the first state to formally recognize the Kingdom of Hejaz and Najd.

Those bilateral ties have evolved into a comprehensive strategic partnership that spans sectors such as energy, agriculture, industry, investment, science and education, culture and media, and humanitarian cooperation.

“Our friendship is built on mutual respect, trust, and a shared vision for the future,” he said.

Recent milestones include a growing tourism exchange, marked by a new mutual visa-exemption agreement in December 2025, and increased air connectivity through direct flights between Moscow-Riyadh and Moscow-Jeddah.

The ambassador also highlighted Crown Prince Mohammed bin Salman’s visit to Moscow in 2017 and President Vladimir Putin’s visit to Riyadh in 2019 as pivotal moments in advancing relations.

RT Studio Riyadh will “strengthen understanding between our peoples and provide viewers with deeper insight into political, cultural, and social developments in both countries,” he said.

Feb. 10 was also Russian Diplomatic Worker’s Day, an occasion that the presenters believe added symbolic significance to the launch.

The Kingdom’s Minister of Media Salman bin Yousef Al-Dosari was also present to celebrate the studio’s inauguration and expressed Saudi Arabia’s eagerness to strengthening its media partnerships.

“We are keen to support international media institutions and provide them with all necessary services to carry out their professional mission with ease and transparency,” he said.

That same evening, Al Riyadh newspaper signed a memorandum of understanding with RT promising news exchange and joint training cooperation.

The managing editor at Al Riyadh, Nawal Aljabr, described Studio Riyadh as a bridge connecting Russian and Arab audiences and an opportunity to explore future cooperation opportunities.

The inaugural guest of the platform was Prince Turki Al-Faisal, chairman of the King Faisal Center for Research and Islamic Studies.

The episode aired live at the opening on Tuesday and discussed topics pertaining to the historical roots of Saudi-Russian relations, the durability of ties amid global geopolitical shifts, and future cooperation prospects, as well as the Kingdom’s role regionally and internationally.

Each episode will run for 26 minutes and feature a discussion between Al-Rashed and a chosen guest on a current affairs topic.

RT Arabic, established in 2007, is the first Russian 24-hour Arabic-language news channel. It has become one of the most prominent and influential media outlets in the Middle East.