DUBAI: American Dutch Palestinian supermodel Gigi Hadid is fronting a holiday campaign for Italian high-fashion brand Miu Miu.
The campaign appears to have been shot in the British countryside, with backdrops of aged brickwork, weathered wood, and the warm glow of a fireplace inside what seems to be an Elizabethan manor house.
In the grainy images released recently, Hadid wears a long, dark brown leather coat layered over a white crewneck top and cream pinstripe trousers, paired with black loafers.
Another look features a brown bomber jacket over a white T-shirt and a floral-print skirt, styled with mid-length black socks and tan loafers.
She carries two different handbags across the shots, a soft pink quilted bag and a small black leather one, while keeping her hair loose and makeup minimal.
Besides Hadid, the campaign also features Ghanaian model Dede Mansro, Chinese model Xiao Wen Ju and rising model Viola.
Hadid has had a long relationship with Miu Miu.
In March, she walked the brand’s runway during Paris Fashion Week wearing a mix of classic tailoring and modern styling with a vintage edge.
She donned a charcoal, double-breasted coat-dress with a structured, oversized silhouette. The look was completed with a 1920s-inspired hat tied under the chin.
The outfit was further styled with dangling gold earrings, knee-high scrunched socks in a muted olive tone and brown leather loafers.
That same month, she fronted the 2025 leather goods campaign, blending fashion and fine art.
The Miu Miu campaign, captured by renowned photographer Steven Meisel, featured photographs digitally hand-painted to achieve a tactile, velvety quality, evoking the essence of classic 20th-century portraiture.
The campaign highlighted Miu Miu’s signature matelasse leather, showcased in two bags — the Wander and the Arcadie, available in rich chocolate and mustard hues, as well as vibrant pistachio and fuchsia versions.
The campaign featured Hadid with soft, sculpted waves styled to evoke vintage aesthetics. In one of the images, she is dressed in a dark navy jacket layered over a light, checked shirt and a collared blouse, with the Wander bag in a mustard hue.
Another photo shows Hadid seated on a vintage green and brown chair, wearing a blue and green gingham dress. She holds the Arcadie bag in chocolate brown, which also features the matelasse texture.
Last year, Hadid also starred in the brand’s campaign featuring the Wander and Arcadie bags, reflecting a similar 1930s-inspired style. The campaign showcased the handbags in shades of brown, orange, and yellow.
